Taco Bell Update

Mike Miccoli, Sr. Director of Strategic Accounts

The world, it is a changing. Nobody knows this better than the Taco Bell operators and team members on the front lines, continuing to serve guests despite the trying times we have all experienced over the past few months.

On behalf of PAR and all of our employees, thank you for all you do to help feed the world. People have become dependent on Taco Bell to provide hot, delicious food in a clean restaurant or via the drive-thru when they need it. You are an integral part of our culture, our economy and PAR.

PAR is changing with the times. While our commitment to customers remains unwavering, PAR continues to evolve as a company. We aren’t just the point of sale provider that created the first POS terminal which our founder built at the dawn of the Information Age. PAR is now so much more.

In case you didn’t know, last fall, PAR bought 3M’s headset division and rebranded it to PAR Drive Thru. We have exciting plans to enhance the product and bring some exciting innovations to the next generation of Drive Thru equipment. PAR also has just announced an agreement with TechKnow to resell Drive Thru timers, and we are working steadfastly toward expanding our portfolio even more to become the Drive Thru experts for all of our customers.

PAR continues to deliver new POS products as well, including a new terminal we are currently testing globally. As always, we will continue innovating as we seek to deliver to Taco Bell the products that it needs, at a reasonable price and with the great PAR service and support that are the foundation of our company.

In support of that commitment we are offering a limited time promotion to Taco Bell that provides great PAR hardware and service options for you to upgrade your POS registers and take advantage of our great PAR service.

Ultimately, all of these steps forward bring us closer to our core purpose, which is to deliver solutions that connect people to restaurants, meals and moments they love.

We know that the effects of the current heath crisis have not been fully felt and the future continues to contain many unknowns. PAR can make this promise to you: We have been in the business of helping restaurant operators for over 40 years. We have seen many changes in both PAR and Taco Bell. PAR will be there for the you when you need us, with the right products at the right times. I know that both PAR and Taco Bell will emerge from the current crisis and be stronger for it.

Again, thank you Taco Bell for all you do. We love serving you and helping you help your customers.

Service Update

Ellie Russitano, VP Customer Service & Success

At PAR, the most important work we do is the daily interaction and support we provide for our customers. This includes addressing your needs as they arise, and ideally anticipating them to make sure we take care of you before you even have to ask. Our mission is to make the technology in your stores seamless, enabling you to give your customers the best experience possible. We know that every interaction we have with our customers is an opportunity to show our service mentality: through the good and the bad, we aim to be the best decision you make.

In these moments with our customers, we have the opportunity to truly connect with you, so you feel heard, understood and cared for both as business owners and as people. It is a pillar of our Customer Service Vision to connect with our customers – to take the opportunity to build relationships and provide value in every call, email, or onsite visit. The relationships we build with our customers are sacred and invaluable.

We have a rich history of building relationships with each Taco Bell operator, but we are never satisfied or settled with where we are. My sincere hope is that when you survey your business, you feel that you made a great decision in choosing PAR for your point of sale solutions and service. If you have any feedback – positive or an opportunity for improvement – please contact me directly. It is my responsibility to ensure that all PAR team members live our Customer Service Vision every day. I would love to connect with you, hear your experience, and bring that back to our team to keep improving how we serve you.

Industry Tips & Trends

Philip Fallico, Content Writer

Did you know that 77% of consumers are concerned there will be a second wave of COVID-19 by the end of the year? Below, you’ll find a summary of other trends contained in the latest whitepaper by Technomic, which collects valuable data for the foodservice industry.

• One third of operators now want suppliers to provide a plan to prepare for future outbreaks
• 73% of operators reported a sales decline of less than 20% in response to COVID-19, and the decline is continuing to shrink
• Consumer spending is now at the highest point since the economic effects of the pandemic began, as shown in the chart below:

Source: Technomic

To learn more about how the coronavirus is affecting consumers and the restaurant industry overall, you can access the full whitepaper here.