The omnichannel is a multichannel sales approach that provides a seamless customer sales experience, regardless of the shopping channel through which goods are purchased – mobile internet devices, computers, stores, television, catalogue, etc.
As more consumers seek the convenience of online ordering, scheduled pick up and home delivery, grocery providers must adjust to ensure their fulfillment systems are efficient and compliant.
In this paper you will learn:
• Why not adopt the omni approach?
• The versatility of and the challenges of the omnichannel
• How food safety technology aids these challenges
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