Fresh Meets Frictionless: Salsarita’s Case Study
Twelve corporate stores were upgraded in the first month, and 50 franchise units were completed 90 days later.
Multi-unit operators like Fast Casual restaurant operator Salsarita’s Fresh Mexican Grill want to focus their attention on the guest experience, food quality and store development, and spend less time buried in technology issues relating to implementation and system uptime.
As Salsarita’s CEO Phil Friedman led a corporate effort to create “taste, variety and choice” in 84 units across 19 states, the 18-year-old brand turned to Brink POS to smoothly deploy a Cloud software solution in record time.
In early 2016, Salsarita’s sought a unified system that would allow them to manage system operations from their Charlotte, NC headquarters. Equally important was an integrated POS that incorporated unit reporting, a loyalty program and online ordering. Twelve corporate stores were upgraded in the first month, and 50 franchise units were completed 90 days later.
“We accomplished deployment three to four times faster than I would have anticipated. I happen to think PAR’s hardware legacy is foundational to Brink’s rapid and smooth software deployment.”
TIM CARTER, CHIEF ADMINISTRATIVE OFFICER
Gone were the back-of-the-house servers that housed less secure PCI data, took up valuable physical space, and was responsible for dial-up errors and delays associated with remote polling. In its place was a centralized system for visualizing each terminal, segmenting data at the owner group level and real-time aggregation across the entire brand.
According to Chief Administrative Officer Tim Carter, roll-out and implementation was a real strength of the project. The Brink team also developed a software change kit, providing flexibility for franchise owners during the retrofit.