The Spa at Ponte Vedra Inn & Club Uses Online Booking to Dramatically Increase Revenue

 Gift Card Sales Increase 24% over Prior Year with New Website

STOWE, VT — APRIL 24, 2013 — Adding online booking for spa appointments dramatically increased revenue for the Spa at Ponte Vedra Inn & Club in Northern Florida. With the SpaDirect online booking solution from Ryatta Group integrated seamlessly with their SpaSoft Spa Management System, the Spa was able to capture business regardless of whether or not the Spa was open for business.

“The online booking is just as flexible as a reservations agent, and always on duty,” commented Tara Shewey, Spa Manager, Ponte Vedra Inn & Club. “We felt like we were losing a lot of potential bookings because we didn’t have somebody 24 hours a day. Online booking with SpaDirect is really helping us capture business after hours.” Guests calling after hours or visiting the website are directed to the booking engine where they can select the service and the dates. SpaDirect pulls the inventory from SpaSoft and suggests available times.

+$150,000 Projected Annual Revenue Increase with SpaDirect

Whether the guest connects to Ponte Vedra’s online booking website on a desktop computer, tablet or smart phone, guests can easily book treatments or purchase gift cards. Guests receive an email confirmation and reservations flow automatically into the SpaSoft Spa Management System.

“We knew that online booking was going to be successful, however I didn’t think it was going to be such an immediate success.” commented Shewey. “Reservations began to flow within the first hour of going live.”

Gift Card Sales Increased 24% over Prior Year Numbers in First Full Month

The Spa at Ponte Vedra Inn & Club cleverly incorporated a ‘Gift This’ button within each service listing on the website. Almost immediately there was a huge jump in online gift card sales which the property attributes to the usability of their SpaDirect website.

Over 250% Return on Investment Projected by the 2nd year with the SpaDirect Solution

With online booking, the Spa at Ponte Vedra Inn & Club can capture all incoming business, no matter the day of the week or time of the day. The flexible, easy to use, spa booking engine from Ryatta Group and SpaSoft provides the perfect solution. Read the entire case study online at


About the Spa at Ponte Vedra Inn & Club

The largest spa in Northern Florida with 30,000 square feet, the state-of-the-art facility at Ponte Vedra Inn & Club has been meticulously designed to blend opulence and grandeur with the latest in technologies and therapies. The Ponte Vedra Inn & Club’s award-winning Spa is the perfect haven for relaxation and reflection. A sophisticated oasis  designed to appeal to both men and women, young and old, who want to look and feel great. In all, a seductively beautiful environment awaits. Visit for more information.

About PAR Springer-Miller

Since 1984, PAR Springer-Miller Systems, Inc. has earned its reputation as the experts in the operation and development of guest-centric hospitality technology systems. The company’s pioneering SMS|Host® Hospitality Management System set the standard in guest-centric property management systems. The company also offers SpaSoft®, a dynamic activities management/scheduling software solution, specifically designed to meet the unique needs of resorts, day spas, medi-spas and health clubs. Boasting some of the world’s most exclusive resorts and hotels as customers, the company is now revolutionizing the industry with the ATRIO hospitality technology platform. ATRIO is moving hospitality to The Cloud, a new user experience and to a new business paradigm. Learn more at

About PAR Technology Corporation

PAR Technology Corporation creates and markets products that help hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided hardware, software and services to the world’s largest restaurant chains and their franchisees for over 30 years. Today the Company’s extensive offerings include technology solutions for the full spectrum of hospitality operations, from boutique hotels and independent table service restaurants to international QSR chains, all backed by PAR’s global service network. The Company has over 50,000 installations in 105 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and Federal Government Agencies. PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. For more information visit the Company’s website at ###