Personality Hotels Move to the Cloud with the ATRIO™ Guest Experience Management Platform

New Hartford, NY – (February 14, 2012) — PAR Springer-Miller Systems, Inc. (PSMS) — a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of guest-centric hospitality management systems and Personality Hotels, San Francisco’s first boutique hotel company, today announces the successful deployment of the ATRIO™ Guest Experience Management platform at the Hotel Diva in San Francisco, California.

The ATRIO platform represents the most significant technology development to occur in the global hospitality industry in the last 25 years. With this deployment, PAR Springer-Miller achieves a significant milestone and emerges as a true innovator in the global hospitality industry.  The installation at the Hotel Diva marks the culmination of the initial, twenty-two month, development effort that delivered an extraordinary advancement in the state-of-the-art of technology in the hospitality industry.  With ATRIO, PAR Springer-Miller has clearly emerged as the thought and practice leader in global hospitality.       

The Hotel Diva, a Personality Hotel, sits in the heart of Union Square with all the excitement of San Francisco’s finest shops, theaters, art galleries, restaurants and nightlife right outside the door. Each distinct Personality Hotel offers comfort and outstanding service infused with inventive, forward-thinking style and amenities. Fresh from a $2 million renovation at Hotel Diva, Personality Hotels selected ATRIO to exploit the latest advances in hospitality technology to achieve the operational, service and financial goals they seek.

“Personality Hotels has a reputation for personalized service, distinct style, innovative management and boutique properties that offer something different,” remarked Yvonne Lembi-Detert, President & CEO, Personality Hotels. “We sit in the heart of a city known for technology and innovation and ATRIO fits very well into our vision to lead the industry through service excellence, innovation, and style. We’re very proud to represent the first deployment of the ATRIO platform. It has always been a practice for Personality Hotels to engage with creative and cutting edge companies.”

“Selecting a launch client for a highly innovative platform like ATRIO required careful consideration and review.  Yvonne and her team at Personality Hotels represent an ideal client for ATRIO because of the quality of their properties, their operational excellence, bias for innovation, and spirit of cooperation and partnership,” said Larry Hall, President & CEO of PAR Springer-Miller.  “We look forward to the world coming to know Personality Hotels as an operator of some of the finest lifestyle properties in the world and the launch client for ATRIO, the platform that moved an industry.”   

The guiding pillars of ATRIO include the industry’s only platform purpose-built for true cloud computing, a highly innovative user experience, modular design, and the use of an Enterprise Service Bus. Overlaying ATRIO rests PAR Springer-Miller’s ongoing commitment to guest-centricity.  Among many other benefits, true cloud computing and the “zero training” goal of the user experience brought significant financial benefit to Personality Hotels. 

“Deploying ATRIO in the cloud helped reduce our implementation costs considerably,” said Lembi-Detert.  “The intuitive user experience, with the look and feel of other highly innovative products from companies like Apple, Google, and Microsoft, greatly reduced our training time and costs. ATRIO delivered on the promise of walk-up and use simplicity.”

PAR’S Larry Hall, a 33-year veteran of the global hospitality technology industry continued, “at the launch of our ATRIO initiative, we assembled an extraordinary group of individuals and partners to deliver on the promise of ATRIO.  Rarely does a team come together with such passion and commitment to deliver innovation to a global industry at a time when other technology providers retrenched. Our ATRIO team helped move the global hospitality industry to a new platform, a new user-experience, and a new way to think about technology. The ATRIO platform delivers on the promise of feature velocity, which means technology can now represent a true enabler of innovative capabilities and services rather than a constraint.”

PAR Springer-Miller built ATRIO using Microsoft technologies including the Windows Azure cloud platform. As a Microsoft Alliance Partner, PAR Springer-Miller and Microsoft collaborated to make certain ATRIO represented the industry’s first application purpose-built for true cloud computing. Neudesic, another PAR Springer-Miller partner, provided invaluable guidance, architectural strategies, development resources, and a perspective on user experiences that contributed significantly to the success of ATRIO.     

About Personality Hotels
Founded in 1982 by pioneer Yvonne Lembi-Detert, Personality Hotels is San Francisco’s first boutique hotel company. Celebrating individualism, each distinctive Personality Hotel offers comfort and outstanding service infused with inventive, forward-thinking style and amenities. Personality Hotels is an affiliate of Engage Hospitality, the management company of its four eclectic San Francisco boutique properties: SEXY Hotel Diva, GRAND Kensington Park Hotel, AUTHENTIC Hotel Union Square and TIMELESS Steinhart Hotel, and one in Monterey: SERENE Mariposa Inn & Suites. From a sleek urban abode in the center of it all to a relaxing seaside escape, Personality Hotels can oblige.

About PAR Springer-Miller                  
Since 1984, PAR Springer-Miller Systems, Inc. has earned its reputation as the experts in the operation and development of guest-centric hospitality technology systems. The company’s pioneering SMS|Host® Hospitality Management System set the standard in guest-centric property management systems. The company also offers SpaSoft®, a dynamic activities management/scheduling software solution, specifically designed to meet the unique needs of resorts, day spas, medi-spas and health clubs. Boasting some of the world’s most exclusive resorts and hotels as customers, the company is now revolutionizing the industry with the ATRIO hospitality technology platform. ATRIO is moving hospitality to The Cloud, a new user experience and to a new business paradigm. Learn more at ATRIO.com.

About PAR Technology Corporation
PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR.  PAR’s Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years.  PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains.  PAR’s Hospitality business markets hotel management systems that provide a complete suite of powerful tools for guest management, recreation management, and timeshare/condo management.  In addition, PAR provides the spa industry a leading management application that was specifically designed to support the unique needs of the resort spa and day spa markets, a rapidly growing hospitality segment.  Products from PAR also can be found in retailers, cinemas, cruise lines, stadiums and food service companies.  PAR’s Government Business is a leader in providing computer-based system design and engineering services to the Department of Defense and various federal agencies.
Visit www.partech.com for more information.