ParTech Launched Boundless Hospitality by PAR™ Initiative Aimed at Optimizing Restaurant Technology for New Era of Eating Out

Solutions and Comprehensive Partner Ecosystem Focus on Enhancing Operations Inside and Outside Restaurant Walls

(New Hartford, NY – Feb. 22, 2010) – PAR Tech, Inc. a company transforming the hospitality technology sector as a leading provider of software, hardware and service solutions to restaurants, hotels, spas and retail industries, today launched the company’s Boundless Hospitality initiative. The initiative, to be unveiled at the FSTEC Conference in Long Beach, California, this week, includes new solution offerings and an integrated partner program focused on enhancing restaurant technology’s ability to help operators solve key new industry challenges and support sweeping changes in consumer behavior. PAR Tech, Inc. is a wholly owned subsidiary of PAR Technology Corporation (NYSE:PTC).

“Traditional restaurant technology models are no longer adequate in an industry where everything is changing — from formats, staff training requirements, regulatory mandates and near real-time financial reporting needs, to consumer expectations, behaviors, on-line interactions and demand patterns across diverse global markets,” said A. Edwin Soladay, PAR Tech president.

“Restaurant operators have a critical need to extend their in-restaurant technology platform so that it’s fully integrated and enables operators to manage and organize all data at the enterprise level,” Soladay added. “At the same time, this platform must be completely modular so operators can deal with rapidly changing industry dynamics and a new, massively mobile customer base. PAR’s Boundless Hospitality initiative directly tackles these challenges.”

As part of its Boundless Hospitality initiative, PAR is introducing its PAR EverServ™ family of integrated yet extensible point-of-sale (POS) solutions, including PAR’s soon-to-be-available next-generation POS software suite, EverServ POS, for quick service restaurants (QSR), and the PAR EverServ Series 2000 POS terminal. The PAR EverServ POS software suite includes the next generation of enterprise POS software with a centralized, real-time database. As an enterprise platform, EverServ QSR software gives operators a complete, real-time view of their entire business, and a variety of opportunities to enhance operations, from up-to-the-minute enterprise-wide reporting, to better-informed trend-spotting and business calibration, and reduced staff training and management. The EverServ Series 2000 terminal extends the company’s hardware family to include a POS terminal at a lower price point. It features an innovative design that operates at low noise and with low power consumption and minimal maintenance, and its small footprint is ideal for locations where space is at a premium.

“While the tremendous shift underway in consumer spending and dining behavior is seen as a risk by many in the hospitality industry, it is those operators nimble enough to act on these new demand patterns that are emerging as market leaders. Even small shifts in restaurant market share represent tens of billions in revenue. ParTech’s Boundless Hospitality vision clearly outlines this opportunity and the role that their customer-facing and enterprise technology can play in improving both top-line and bottom-line performance. Operators are in need of this kind of vendor leadership,” said Scott Langdoc, former industry CIO and currently chief strategist of RetailCENTRIC, a strategic advisory and consultancy firm.

The new EverServ POS software products feature a flexible, open, service-oriented architecture, making it easy for PAR to add functionality such as online ordering, or integrate next-generation technologies ranging from new payment options to mobile applications and consumer social-networking functionality. To unleash the full power of these development opportunities, PAR has also launched the EverServ Ecosystem partner initiative and is working closely with key technology alliance partners, including anchor members Microsoft, Epson, QSR Automations, VeriFone and APG Cash Drawer, to add a wide variety of integrated and tested enhancements to its core EverServ offering. These enhancements will improve customer support, reduce total cost of ownership (TCO) and streamline the cost of doing business, while giving restaurant operators new capabilities in support of PAR’s Boundless Hospitality vision.

“ParTech is ideally positioned with the products, technologies, and partners to help bring restaurant technology to the next level, improving operations from the first point of customer contactall the way through service and kitchen management and into the payment environment,” said Peter Wolf, Vice President of Marketing and Business Development for ParTech. “We are at a crossroads no less critical than the industry’s late-1970s migration to touchscreen terminals, and we are committed to helping drive POS technology’s coming incarnation as a true, enterprise-wide operational management tool that will have an enormous, positive impact on overall global industry growth.”

A growing roster of restaurant industry partners are collaborating with ParTech to help fulfill the Boundless Hospitality initiative and deliver optimized solutions to the market. Companies announcing their support for ParTech’s Boundless Hospitality initiative include:

  • APG Cash Drawer® — APG Cash Drawer, the leading manufacturer of cash drawers and related point of sale peripherals, is proud to partner with PAR. APG’s flexible manufacturing process allows us to customize our Series 4000 cash drawer to fit PAR’s specifications. The superior design and rigid construction of these heavy duty cash drawers ensures that they will perform flawlessly for over 4 million operations, providing years of service in the most demanding environments.

 

  • Epson® — PAR has taken a proactive approach toward testing and certifying Epson on its various platforms. By combining technology leadership with innovative, reliable hospitality solutions, PAR and Epson deliver the industry’s most advanced hospitality solutions available today. Epson’s award-winning printers are part of PAR’s Boundless Hospitality Initiative, integrated into the EverServ series of hardware. By pairing PAR with Epson, food service operators have access to extraordinary depth and breadth of high-performance solutions to meet virtually every hospitality technology demand.

 

  • Microsoft® — Microsoft’s Windows Embedded POSReady 2009 and other Windows Embedded operating systems provide a lifecycle-supported platform for PAR EverServ solutions that enables customers to easily implement POS applications and seamlessly connect them with peripherals, servers and services. Additionally, Microsoft’s Windows Mobile and Windows Embedded CE software platforms simplify the development of PAR solutions that fully integrate the latest mobile ordering functionality into the restaurant enterprise. PAR is also working on scalable applications that use the Microsoft .NET Framework architecture to simplify updates and the addition of third-party enhancements.

 

  • QSR Automations® — QSR Automations provides revolutionary in-store and online guest management solutions to hospitality businesses worldwide – including best-of- breed kitchen automation, seating and wait list management, and reservations. The quality solution interfaces and partnership between QSR and ParTech ensure users of ParTech’s EverServe point-of-sale systems and services can add any or all of QSR’s advanced technologies to measurably increase efficiency and revenue while creating memorable and personal guest experiences.

 

  • VeriFone® — VeriFone’s solutions for restaurants and hospitality applications bring secure, efficient payment solutions right to the point of the transaction. High-speed, wireless and IP-enabled solutions at the point of service allow consumers to keep their credit or debit card in hand while restaurants and hospitality businesses take full advantage of the lowest cost processing options.

 

“Using Microsoft’s and PAR’s technologies, restaurants can find new ways to respond to market trends, new avenues for meeting consumer preferences, and new opportunities to tailor each dining experience to match every customer’s expectations,” said Fred Bentfeld, general manager, U.S. Distribution & Services, Microsoft Corp. “Microsoft fully embraces PAR’s Boundless Hospitality initiative, and is working closely with PAR to help operators and their employees deliver compelling, personalized experiences, transform the way they provide goods and services to customers, and redefine the way they do business.”

PAR Tech also is launching a new website dedicated to the Boundless Hospitality initiative, which can be found at www.boundlesshospitality.com

FSTEC 2010

PAR Tech will be showcasing its EverServ solutions offering at FSTEC 2010 in Long Beach, California, today through February 24, 2010, in the Company’s booth at the Long Beach Convention Center, Booth #509.

About PAR Technology Corporation

PAR Technology Corporation creates and markets products that help hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided hardware, software and services to the world’s largest restaurant chains and their franchisees for almost 30 years. Today the Company’s extensive offering includes technology solutions for the full spectrum of hospitality operations, from boutique hotels and independent table service restaurants to international QSR chains, all backed by PAR’s global service network. The Company has over 50,000 installations in 105 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and various federal agencies. Through PAR Logistics Management Systems, the Company is a provider of best-of-breed integrated solutions for shipping asset management and tracking. PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PTC. For more information visit the Company’s website at www.partech.com.

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Companies Supporting the Boundless Hospitality™ Initiative Companies working with PAR to support the Boundless Hospitality initiative include:

APG has been a strategic partner with PAR for over 25 years, providing robust cash drawer products to complement PAR’s tradition of durability and system reliability,” said Mark J. Olson, President, APG Cash Drawer, LLC. “The Boundless Hospitality initiative is an exciting path for PAR to create and deliver superior value for its customers, and we look forward to our continued partnership with them on this journey, as we work together to optimize and test our solutions for seamless integration with PAR restaurant technology.”

Epson joins PAR in its commitment to flexible, open solutions that help cut costs and streamline overall operations, extending our history of extremely successful collaborations on best-of-breed products and support for the hospitality industry,” commented Mike Helm, Director of Sales and Marketing, Epson System Device Group. “Epson is committed to supporting PAR’s Boundless Hospitality initiative with high-quality, energy-efficient printer products that are fully optimized and tested for use with PAR POS systems. These products include Epson’s TM-T70, the industry’s only all-front access single-station thermal printer, as well as Epson’s award-winning, best-selling TM-T88IV single station thermal printer. Other Epson products that complement and support the Boundless Hospitality initiative include the Restick, an innovative label solution that cuts costs by preventing errors with exception labels and bag tags, and Epson’s Mobilink for quick, on-the-go printing and labeling.”

“We are pleased to offer our best-of-breed kitchen automation and table management solutions to quick service and casual dining restaurants across the globe through our long-time partner, ParTech,” said Andrew M. Sonntag, chief operating officer for QSR Automations. “For more than a decade, QSR has been setting industry standards with innovative, powerful, and reliable software and hardware, in-store and online technology solutions that help restaurant operators of all sizes and concepts connect to the best in operations and achieve the highest guest satisfaction. QSR looks forward to coupling our solutions with ParTech’s strong presence and comprehensive services offerings in the global hospitality marketplace in order to provide local sales and support for the QSR solutions around the world.”

“Using Microsoft’s and PAR’s technologies, restaurants can find new ways to respond to market trends, new avenues for meeting consumer preferences, and new opportunities to tailor each dining experience to match every customer’s expectations,” said Fred Bentfeld, general manager, U.S. Distribution & Services, Microsoft Corp. “Microsoft fully embraces PAR’s Boundless Hospitality initiative, and is working closely with PAR to help operators and their employees deliver compelling, personalized experiences, transform the way they provide goods and services to customers, and redefine the way they do business.”

“As a long-time partner providing integrated and wireless payment solutions for the hospitality market, VeriFone supports the Boundless Hospitality initiative and ParTech’s efforts to support changing industry needs and consumer requirements,” said Jennifer Miles, vice president and general manager with VeriFone. “From the table to the counter to the car to wherever the restaurant patron is, VeriFone has a solution to fit specific business needs. We will be working closely with PAR to integrate these solutions into the PAR EverServ platform, so that operators can fully realize the benefits of the Boundless Hospitality vision.”