PAR Springer-Miller Systems and Newmarket International Define Collaboration Through the ATRIO Platform Partner Exchange

20 June 2011 – Stowe, Vermont, and Portsmouth, New Hampshire — PAR Springer-Miller Systems, Inc. and Newmarket® International, Inc. announce the expansion of their relationship to include Newmarket International’s membership in the ATRIO Platform Partner Exchange (APPX).

APPX represents a comprehensive program based on a shared commitment to bring greater value to the hospitality industry through integrated technologies, expanded services and capabilities, and customer service. The innovative design of the ATRIO hospitality technology platform includes an Enterprise Service Bus (ESB) in a loosely coupled n-tier architecture that enables an entirely new level of systems integration, unmatched in the hospitality industry today.
APPX expands the existing relationship of the two companies to include closer collaboration from business concept to product development, integration, deployment and customer support. With the shared approach of XML messaging, support for HTNG standards, cloud computing, and a common use of the Microsoft .NET platform, the two companies recognize that effective collaboration represents the best opportunity to exceed customer expectations. The hospitality industry needs in depth cooperation from technology suppliers, and APPX establishes a mutual commitment to meet this market requirement.

“APPX represents an important, strategic program for PAR Springer-Miller and we are delighted to welcome Newmarket International as the first APPX member.  Both companies are committed to the rapid expansion of services and capabilities through integration and cooperation on the ATRIO hospitality technology platform,” remarked Larry Hall, President and CEO of PAR Springer-Miller.

“When we set out to identify the right partner to provide sales and catering functionality within ATRIO, Newmarket International and the Delphi® product suite represented the clear choice,” commented Hall. “Integrated on the ATRIO platform, Newmarket International and PAR Springer-Miller will deliver the gold standard for services, vendor collaboration, and feature velocity.”

“We could not be more pleased to team up with PAR Springer-Miller Systems,” said Shawn McGowan, Chief Operating Officer at Newmarket International. “We are excited about the usability and technical directions of the new ATRIO platform.   With their modern Enterprise Service Bus architecture we are able to achieve new levels of integration that will benefit the industry and the users of our combined offerings.

About PAR Springer-Miller
Since 1984, PAR Springer-Miller Systems, Inc has earned its reputation as the experts in the operation and development of guest-centric hospitality technology systems. The company’s pioneering SMS|Host® Hospitality Management System set the standard in guest-centric property management systems. The company also offers SpaSoft®, a dynamic activities management/scheduling software solution, specifically designed to meet the unique needs of resorts, day spas, medi-spas and health clubs. Today, the company is revolutionizing the industry with the ATRIO Guest Experience Management Platform. ATRIO is moving hospitality to the cloud and a new user experience. Learn more at ATRIO.com.

About Newmarket International
Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering group distribution, sales and event execution software to the global hospitality and entertainment industries. Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 28,000 software installations in over 154 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. For more information, please visit www.newmarketinc.com.

Media Contacts:
Marty Denning
Newmarket International, Inc.
Director, Marketing and Business Development
mdenning@newmarketinc.com
+1 (603) 430-6718

Amanda Wisell
PAR Springer-Miller
Marketing Manager
Amanda_wisell@springermiller.com
+1 (802) 253-0235