STOWE, VT — JUNE 21, 2011 — PAR Springer-Miller Systems, Inc. (PSMS) — a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of guest-centric hospitality management systems – today named TripCraft as their preferred mobile development partner across their entire platform of hospitality management systems. In addition, TripCraft joins the ATRIO Platform Partner Exchange (APPX) to provide very tightly coupled mobile capability for the new ATRIO® Guest Experience Management System.
APPX represents a comprehensive program based on a shared commitment to bring greater value to the industry through more tightly integrated technologies, expanded services and capabilities, and an unsurpassed customer satisfaction philosophy. The innovative design of the ATRIO hospitality technology platform includes an Enterprise Service Bus (ESB) in a loosely coupled n-tier architecture that enables an entirely new level of systems integration, unmatched in the industry today.
PAR Springer-Miller recognizes the guest service and marketing opportunities enabled with mobile technology – both for on-property operations personnel and consumers alike. This partnership will leverage TripCraft’s expertise in mobile application development to quickly deliver mobile capabilities for the ATRIO Guest Experience Management platform, SMS|Host® Hospitality Management System, and SpaSoft® Spa and Activity Management System.
“TripCraft is incredibly excited about working with PAR Springer-Miller. We believe our mobile capabilities coupled with PAR Springer-Millers industry leading hospitality systems makes a powerful combination for hotel brands looking to engage guests in new and compelling ways,” says Mike Murray, Co-Founder of TripCraft.
This partnership provides PAR Springer-Miller customers with world-class mobile capabilities on the TripCraft platform, seamlessly integrated into the powerful, guest-centric hospitality management systems developed to serve the needs of the world’s top hotels, resorts and spas.
“APPX represents a strategically important program for PAR Springer-Miller and we’re delighted to welcome TripCraft to the APPX program. Both companies have committed to the rapid expansion of services and capabilities through integration and cooperation on the ATRIO hospitality technology platform,” remarked Larry Hall, President and CEO of PAR Springer-Miller.
“When we set out to identify a partner to provide a mobile platform for our ATRIO, SMS|Host® and SpaSoft® products, TripCraft represented the clear choice when it comes to innovation, creativity, and responsiveness,” commented Hall. “Further, with the expanded integration capabilities of the ATRIO platform, TripCraft and PAR Springer-Miller will deliver the gold standard for services, vendor collaboration, and feature velocity.
Launched in 2010 by well-known travel innovators Mike Murray and Bill Nicholson, TripCraft is a privately held mobile technology company that has developed the hospitality industry’s first mobile commerce platform for smart phones and other mobile devices. The TripCraft mCommerce platform combines mobile apps and websites with a cloud computing service architecture to deliver real-time reservations, shopping, and other location services for both property guests and staff. For more information, eMail firstname.lastname@example.org, visit www.TripCraft.com, or follow TripCraft on Twitter at @TripCraft.
About PAR Springer-Miller Systems
Since 1984, PAR Springer-Miller Systems, Inc. has earned its reputation as the experts in the operation and development of guest-centric hospitality technology systems. The company’s pioneering SMS|Host® Hospitality Management System set the standard in guest-centric property management systems. The company also offers SpaSoft®, a dynamic activities management/scheduling software solution, specifically designed to meet the unique needs of resorts, day spas, medi-spas and health clubs. Boasting some of the world’s most exclusive resorts and hotels as customers, the company is now revolutionizing the industry with the ATRIO Hospitality Technology Platform. ATRIO is moving hospitality to The Cloud, a new user experience and to a new business paradigm. Learn more at ATRIO.com.
About PAR Technology Corporation
PAR Technology Corporation creates and markets products that help hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided hardware, software and services to the world’s largest restaurant chains and their franchisees for over 30 years. Today the Company’s extensive offerings include technology solutions for the full spectrum of hospitality operations, from boutique hotels and independent table service restaurants to international QSR chains, all backed by PAR’s global service network. The Company has over 50,000 installations in 105 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and Federal Government Agencies. PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. For more information visit the Company’s website at www.partech.com.