PAR Springer-Miller Launches New Version 3.0 of the SMS|World XA™ Online Booking Engine

New Hartford, NY — January 20, 2011 — PAR Springer-Miller Systems, Inc. (PSMS) — a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of guest-centric hospitality management systems — today released the latest version upgrade of the Company’s SMS|World XA Online Booking Engine.

Successful hospitality organizations center everything they do on providing first-class, personalized service to every guest. PAR Springer-Miller’s latest version of SMS|World XA creates a truly guest-centric online booking experience by focusing on the end-user, the guest.

Seamlessly integrated into the SMS|Host® Hospitality Management System, hotels and resorts benefit from all of the advantages of a fully integrated online booking engine – reservations flow in real-time from the web to the SMS|Host system without incurring transaction-based fees while rates and availability are automatically updated as changes are made in the SMS|Host system. SMS|Host’s robust packaging capability translates seamlessly to the website, maximizing the return of the direct on-line channel.

PAR Springer-Miller partnered with RTP® Interactive to design the SMS|World XA booking engine specifically for the guest. With this focus on usability, SMS|World XA lowers bounce rates and drives more reservations to completion. The intuitive page flow decreases itinerary abandonment and converts website visitors to guests. PAR Springer-Miller partnered with RTP Interactive because of their extensive expertise in how guests interact with booking destination hotels. The result is a simple, intuitive, user-friendly booking engine.

“This newest version of SMS|World XA is a natural extension of our guest-centric hospitality technology paradigm,” commented Victor Vesnaver, Senior Vice President of Sales & Marketing for PAR Springer-Miller. “By putting the goals of the guest foremost while also imparting the efficiencies of a single point of management for rates and availability through full integration with our hospitality management system, we’ve empowered our customers to drive revenue through the low-cost, direct online channel.”

“The booking engine is a critical tool in converting prospects to guests,” remarked Scott Gustlin, Vice President of RTP Interactive. “We worked with PAR Springer-Miller to understand how their guests research, plan and book to ensure that the booking engine not only met the business needs, but also helped to create a positive experience for guests that leads to conversion.”

With full, native support for Google® Analytics, SMS|World XA 3.0 allows hotels to analyze clickstream data and identify the most successful traffic sources and special offers.

The Woodmark Hotel®, managed by MTM Luxury Lodging, represents the first installation of the newest version of SMS|World XA.

“We want to drive as many reservations as possible through our direct online channel,” commented Chuck Marratt, Vice President, Information Technology for MTM Luxury Lodging. “We have found that the user friendly design of SMS|World XA has led to increased conversions and fewer phone calls. With Google Analytics tracking, we can test and measure all of our online promotions.”

Built on a flexible ASP.NET framework, the SMS|World XA booking engine can be easily immersed into the overall web presence to optimize the online branding experience. Online promotions can be created and deployed with ease.

About Resort Technology Partners

Resort Technology Partners enables resort, recreation and hospitality customers to achieve a competitive advantage by improving the guest experience through integrating every aspect of the operation. RTP’s innovative technologies integrate critical functions such as back-office administration and reporting; point-of-sale and customer relationship management; RFID access control; integrated eCommerce; interactive marketing and website development; third-party channel ticket management; mobile ticketing and augmented reality mobile application development. Integrating these functions allows businesses to optimize daily and long-term results. Privately held and headquartered in Avon, Colo., RTP was founded in 1998. For more information, visit www.rtp.com.

About PAR Springer-Miller Systems

PAR Springer-Miller Systems, Inc. is a leading provider of hospitality management solutions that meet the technology needs of all types of hospitality enterprises including city-center hotels, destination spa and golf properties, timeshare properties and casino resorts worldwide. The SMS|Host Hospitality Management System is distinguished from other property management systems with its truly integrated design and unique approach to guest service. The SMS|Host product suite, including more than 20 seamlessly integrated, guest-centric application modules, provides hotel/resort staff with the tools they need to personalize service, exceed guest expectations, and increase revenue.  For more information on how PAR Springer-Miller Systems sets the pace in the hospitality industry, visit our website at www.springermiller.com.

About PAR Technology Corporation

PAR Technology Corporation creates and markets products that help hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided hardware, software and services to the world’s largest restaurant chains and their franchisees for almost 30 years. Today the Company’s extensive offering includes technology solutions for the full spectrum of hospitality operations, from boutique hotels and independent table service restaurants to international QSR chains, all backed by PAR’s global service network. The Company has over 50,000 installations in 105 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and Federal Government Agencies. PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. For more information visit the Company’s website at www.partech.com.

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