New Hartford, N.Y. – October 3, 2016 — ParTech, Inc. (PAR), a wholly-owned subsidiary of PAR Technology Corporation (NYSE: PAR), announced today that they have partnered with Azpiral on the integration of the AzpiralPRO platform. This empowers PAR PixelPoint® and our value-added reseller, CBE, in the Irish market. CBE’s customer, Construction Catering, operating on The MACE Group site in Clonea, Ireland, was looking for a fully integrated loyalty system on the PAR PixelPoint Point-of-Sale (POS) Software. Azpiral, being the leading provider of electronic point-of-sale (EPOS) integrated loyalty technology in Ireland, was the ideal partner for this project.
“We required a system that could integrate to our PAR PixelPoint POS Software and manage employee spend cards efficiently,” said Marc Leddy, Commercial Manager, The MACE Group. “The system needed to control allocated spend levels for each employee, provide real-time information on purchase history, report on the sales levels of products to employees at different value-added tax (VAT) levels, facilitate a temporary cashless card for site visitors, and use a purely cloud-based solution integrated to the PAR PixelPoint POS Software.”
“AzpiralPRO consists of a suite of API’s that, when integrated to the PixelPoint POS Software, could facilitate a range of services in addition to the cashless solution that was required by Construction Catering,” said Kevin Nolan, Director, Azpiral. “These services included point based loyalty, loyalty offers, savings clubs, gift cards, customer segmentation, loyalty marketing automation, a full communication functionality, business analytics, and data management system.”
The development and testing was completed on schedule and launched in August 2016. The MACE Group staff has found the system very easy to use and has resulted in reduced waiting times for customers, better reporting functionalities, and the ability to accommodate site guests. Azpiral is currently in discussions with over 20 restaurants that already use PAR PixelPoint, with plans to integrate and install in these locations in October 2016.
“The integration with AzpiralPRO shows the versatility and capabilities of PAR PixelPoint POS Software for all restaurant concepts,” said Lee Crook, Senior Director, POS Product Management. “We are excited to continue our partnership with Azpiral in additional restaurant locations and provide an engaging experience for our customers in Ireland.”
Azpiral was established in 2005 with the sole objective of becoming the leading provider of customer engagement technology that allows our clients to understand, engage, reward and retain their best customers. AzpiralPRO is a cloud-based solution that allows our clients to capture and analyze consumer basket data for both in-store and online purchases. AzpiralPRO facilitates the automated delivery of personalized offers and promotions to your customers in real time.
ABOUT PAR TECHNOLOGY CORPORATION
PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. PAR’s Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years. PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains. Products from PAR also can be found in retailers, cinemas, cruise lines, stadiums and food service companies. PAR’s Government Business is a leader in providing computer-based system design, engineering and technical services to the Department of Defense and various federal agencies. For more information, visit https://www.partech.com or connect with us on Facebook and Twitter.