Digital Alchemy Integrates with SpaSoft to Offer e-Marketing and Client Messaging Capabilities for Spas

Seamless integration allows day spas and hotel spas to benefit from consistent and professional e-marketing and eCRM communication platform

Fort Worth, TX — February 20, 2013 — Digital Alchemy, the pioneer of electronic customer relationship management (eCRM) and e-marketing solutions for the global hotel market, announces a seamless integration with PAR Springer-Miller’s industry-leading SpaSoft Spa and Activity Management System. By automatically pulling guest data directly from SpaSoft, Digital Alchemy enables spas to coordinate dynamic eCRM messaging by customizing pre-arrival communications, including confirmation emails and amenity upselling as well as post-visit satisfaction feedback features. This unique capability enables spas to drive additional revenue through up-sells, reduced no-shows, repeat business, and increased loyalty.

Digital Alchemy helps spas craft profitable, long-term relationships with guests and offers opportunities to build incremental revenue through its eCRM email platform. Appointment confirmations, cancellation notices, pre-appointment marketing messages, and post-appointment offers can be automated and customized to upsell amenities and reaffirm guest loyalty. The Digital Alchemy platform includes guest feedback functionality to gather valuable customer intelligence. Messaging can be tailored based on the services booked, day of week, guest history and more. For example, guest booking a massage would receive a different communication than a guest booking a manicure.

“SpaSoft is one of the greatest names and finest products in the industry, and we are very proud and excited to extend our industry-leading Cloud-based services to their users,” says Digital Alchemy CEO Don Hay. “The automated guest communications that this integration allows is sure to drive additional loyalty and revenue opportunities for spas of all types.”

“The SpaSoft and Digital Alchemy integration reflects PAR Springer-Miller’s commitment to partnering with industry-leading companies to provide our clients with the best competitive advantages,” commented Victor Vesnaver, Senior Vice President of Sales and Marketing. “SpaSoft’s guest-centric design enables a higher level of service that dovetails perfectly with the dynamic communications provided by Digital Alchemy.”

The SpaSoft integration is the latest enhancement to Digital Alchemy’s line of comprehensive eCRM and e-marketing solutions for the global hospitality industry. Its flagship eRelationship module is designed to help hotels and spas of all sizes to craft profitable, long-term relationships with guests. With reservation confirmations, cancellation notices, pre-stay marketing messages, and post-stay greetings automated and customized to upsell amenities and reaffirm customer loyalty, Digital Alchemy offers myriad opportunities to build incremental revenue through its CRM email platform. “We leveraged our 13 years of hospitality e-marketing experience into the spa world with a single step,” says Jasmine Koontz, Digital Alchemy’s spa sales director.

About Digital Alchemy | Since launching the first true CRM solution to the hotel industry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel and spa market. With a comprehensive suite of integrated e-mail CRM offerings, the product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel and guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit

About PAR Springer-Miller | Since 1984, PAR Springer-Miller Systems, Inc. has earned its reputation as the experts in the operation and development of guest-centric hospitality technology systems. The company’s pioneering SMS|Host® Hospitality Management System set the standard in guest-centric property management systems. The company also offers SpaSoft®, a dynamic activities management/scheduling software solution, specifically designed to meet the unique needs of resorts, day spas, medi-spas and health clubs. Boasting some of the world’s most exclusive resorts and hotels as customers, the company is now revolutionizing the industry with the ATRIO hospitality technology platform. ATRIO is moving hospitality to The Cloud, a new user experience and to a new business paradigm. Learn more at