New Hartford, NY – (November 5, 2014) — PAR Springer-Miller Systems, Inc. (PSMS) — a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of guest-centric hospitality management systems today announces that broughtonHOTELS, a hotel management company based in Anaheim, California, has selected ATRIO PMS as their brand standard property management system.
“As a company we highly value innovation,” commented Helga Buszta, Corporate Director, Revenue Management of broughtonHOTELS. “ATRIO PMS represents the kind of technology innovation that helps push the entire hospitality technology industry forward and will allow us to continue to drive our management practices to the next level.”
broughtonHOTELS manages a growing portfolio of hotel properties in California and across the mid-west that now totals 14 individual properties. With a focus on results-based management, Broughton brings sophisticated and creative new solutions to age-old hotel management problems.
In search of a collaborative partner and a cloud-based, enterprise-level PMS, Broughton chose PAR Springer-Miller’s ATRIO PMS for all of their properties. Some properties will also install ATRIO POS for their food and beverage operations.
ATRIO’s HTML5 Reporting dashboard will provide the advanced, automated reporting that Broughton needs to steer their business at an enterprise level while providing the detail needed to make sound operational decisions.
“We needed a holistic property management system to support the growth of our business,” commented Buszta. “Our approach to hotel management includes the full package, which now includes ATRIO PMS.”
“We’re delighted to have broughtonHOTELS join our growing family of ATRIO users,” commented Larry Hall, President and CEO of PAR Springer-Miller. “We have a great deal of respect for broughtonHOTELS and their leadership team. Broughton manages an impressive collection of first-class properties, and they pride themselves on their ability to innovate. Larry Broughton has an outstanding reputation as a world-class entrepreneur, and we take great pride in their decision to leverage the innovation we created with our ATRIO products.”
ATRIO’s walk up and use simplicity and streamlined installation process allows Broughton to quickly install ATRIO in their properties and begin reaping the benefits. As a native cloud solution, installing ATRIO is like flipping on a light switch, avoiding costly hardware procurement, installation and lengthy training schedules. Designed with a goal of zero training and confirmed by the growing number of installations, ATRIO PMS dramatically decreases the time and expense of new system installation making it a smart choice for hotel management companies.
With ATRIO, PAR Springer-Miller Systems has pioneered and delivered a new generation of technology for the hospitality industry; moving the hospitality industry to the Cloud, to a new user experience, and to a new way of doing business. The ATRIO hospitality technology platform continues to expand with ATRIO POS and ATRIO Distribution, reducing the Total Cost of Ownership (TCO) for hoteliers and management companies by embracing true cloud computing, minimizing on-property technology, and reducing implementation and training costs to increase staff efficiency and productivity.
For more than 10 years, broughtonHOTELS has achieved success as a full-service hotel management company for a diverse portfolio of boutique California and Chicago properties, and expanding all the time. The foundations of their success are built on a “from the ground up” philosophy of developing engaged, enthusiastic teams and responding to each challenge individually. Learn more at www.broughtonHOTELS.com
About PAR Technology Corporation
PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. PAR’s Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years. PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains. PAR’s Hospitality business markets hotel management systems that provide a complete suite of powerful tools for guest management, recreation management, and timeshare/condo management. In addition, PAR provides the spa industry a leading management application that was specifically designed to support the unique needs of the resort spa and day spa markets, a rapidly growing hospitality segment. Products from PAR also can be found in retailers, cinemas, cruise lines, stadiums and food service companies. PAR’s Government segment is a leader in providing computer-based system design, engineering and technical services to the Department of Defense and various federal agencies.
Visit www.partech.com for more information.