BeerBoard Expands Use of its Industry-Leading Technology with PAR’s Cloud-Based Brink POS® Software

New Hartford, NY – January 13, 2020 – ParTech, Inc (PAR), global POS solutions provider and wholly owned subsidiary of publicly-traded PAR Technology Corporation (NYSE: PAR), added BeerBoard to its Brink integration ecosystem.

BeerBoard is a leader in real-time beer flow technology that manages over $1 billion in retail draft beer sales across thousands of the largest bars in the US. The partnership began with a mutual client, Island Wing Company, using BeerBoard to increase its on-premise profitability. Josh Solomon, VP National Accounts for BeerBoard, said “The BeerBoard Team is excited to expand our relationship with PAR Technology. This partnership will benefit Brink customers by turning real-time data and insights into improved efficiency and increased top line sales.”

BeerBoard’s SmartBar technology captures sales data from Brink POS to allow Brink customers greater insight into which brands of beer are the most popular. Stephen Lee, PAR’s Manager of Strategic Partnerships, said “Partnering with BeerBoard is an exciting addition to our industry leading ecosystem. This partnership aligns well with our strategy to push more into the table service segment and BeerBoard is already off to a great start serving our mutual customers.”

SmartBar results in higher cash flow for full-service restaurants that serve alcohol, increasing sales by an average of $60 per keg and reducing unclaimed pours from 20% to well under 10%. Its pricing algorithm accommodates multiple pricing tiers, simplifies price changes and optimizes margins. With a database of over 45,000 products, BeerBoard’s automated product management system automates Price Look Up (PLU) creation to reduce administrative work for owners and operators, allowing them to spend more time increasing sales and improving margins. BeerBoard’s additional benefits include integrated menus and promotions, automated keg replacement orders to reduce out-of-stock occurrences and automated keg inventory to eliminate the need to lift heavy kegs.

About BeerBoard   

BeerBoard is a technology company with a patented digital platform that allows retailers, brewers and distributors to make data-driven decisions about their business. The company’s versatile online system captures, analyzes and reports real-time data on bar performance, brand insights and inventory from a single dashboard to streamline operations and increase top- and bottom-line revenue. BeerBoard is based in Syracuse, NY, with offices in New York City, Denver, Minneapolis and Atlanta. Its robust client list consists of major brewers like Lagunitas, Heineken, Diageo, Stone, Founders, Pabst, Yuengling, and Labatt USA, as well as high profile independent groups and major chain operators across North America, including Buffalo Wild Wings, Hooters, Twin Peaks, Applebee’s, and Mellow Mushroom.

About PAR Technology Corporation

PAR is a leading global provider of software, systems, and service solutions to the restaurant and retail industries. Today, with 40 years of experience and point of sale systems in nearly 100,000 restaurants and more than 110 countries, PAR is redefining the point of sale through cloud software and bringing technological innovation to all corners of the enterprise. PAR’s Government Business is a leader in providing computer-based system design, engineering and technical services to the Department of Defense and various federal agencies. PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. For more information, visit or connect with PAR on Facebook at or Twitter at