Award-Winning Singita Safari Lodges Deploy PAR’s SMS|Host® Hospitality Management System

New Hartford, NY – (April 17, 2014) — PAR Springer-Miller Systems, Inc. (PSMS) — a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of guest-centric hospitality management systems today announces the successful deployment of the SMS|Host Hospitality Management System at the 12 Singita safari camps and lodges in South Africa, Zimbabwe, and Tanzania.

Singita serves as the trusted guardian of over half a million acres of pristine land in Africa that offer exceptional safari experiences. Singita maintains an unwavering commitment to the preservation and protection of large tracts of wilderness areas that are home to magnificent wildlife populations, for future generations.

“At Singita we strive for a balance between hospitality, conservation and community,” commented Lindy Rousseau, Sales & Marketing Director of Singita. “We are honored to be able to share this unique part of the world while remaining highly respectful of the natural environment.”

Singita manages 12 lodges in five distinct regions, across three countries from their headquarters in Cape Town, South Africa. Employing the SMS|Host Hospitality Management System including the SMS|Enterprise and SMS|Multi-property management modules, enables seamless information flow between the central office and the remote properties.

“We take great pride in our award winning lodges,” commented Rousseau “We’re working hard to continue to build our reputation as a leader in both conservation and hospitality in Southern Africa.”

Guests often travel across the region, staying in several of the Singita lodges. SMS|Host allows guest information and preference details to flow across all of the lodges. In addition, Singita can use the system to create a comprehensive, guest-friendly itinerary.

“We value our relationship with Singita. We admire their operating philosophy and their endless commitment to excellence and guest satisfaction. With the installation of SMS|Host, Singita joins an impressive community of the world’s finest hotels and resorts that use products by PAR Springer-Miller,” remarked Larry Hall, President & CEO, PAR Springer-Miller. “Singita demonstrated an unwavering commitment to a successful implementation, and the teams from PAR Springer-Miller and Singita responded by putting forward an extraordinary effort to achieve a successful implementation in the face of unique and demanding circumstances.”

With SMS|Host, PAR Springer-Miller Systems continues to set the standard in improving guest service with hospitality technology. By integrating all of a property’s operations into a single system, PAR Springer-Miller’s high-tech solutions enable staff to offer high-touch service creating an exception guest service environment.

About Singita
Singita is the trusted guardian of over half a million acres of pristine land in Africa and responsible for successful community development projects, making a tangible difference in the lives of the people living and working in and around its lodges. Singita proudly operates 12 lodges and camps, each a unique experience in its own right, in five regions across three countries in Africa.

About PAR Technology Corporation
PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. PAR’s Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years. PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains. PAR’s Hospitality business markets hotel management systems that provide a complete suite of powerful tools for guest management, recreation management, and timeshare/condo management. In addition, PAR provides the spa industry a leading management application that was specifically designed to support the unique needs of the resort spa and day spa markets, a rapidly growing hospitality segment. Products from PAR also can be found in retailers, cinemas, cruise lines, stadiums and food service companies. PAR’s Government segment is a leader in providing computer-based system design, engineering and technical services to the Department of Defense and various federal agencies.
Visit for more information.