Aurify Brands Selects PAR Technology’s Cloud Based Brink POS® Software and EverServ® 7700 Terminals for All Businesses

New Hartford, N.Y. – September 20, 2016 ParTech, Inc. (PAR), a leading global provider of point-of-sale (POS) and food safety solutions to the restaurant industry and wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR), announced today that Aurify Brands has selected PAR’s Brink POS® Software and PAR EverServ® 7700 Terminals for their 21 restaurant locations, with plans to install in all new stores, including a new brand, “Make Sandwich,” scheduled to open in Union Square, Manhattan, NY in October. Aurify’s businesses today include Melt Shop, The Little Beet and The Little Beet Table, Fields Good Chicken, and Five Guys Burgers and Fries.

Aurify Brands experienced frequent system crashes with their previous iPad-based POS solution, which strained IT resources and in-store management and, most importantly, negatively affected the customer experience.  After an extensive search to replace their existing technology, Aurify chose to deploy a cloud-based POS solution from a reputable industry provider that could meet their unique requirements as a multi-store, multi-brand business.

“After a long process of vetting dozens of different POS solutions on the market, based on PAR’s reputation as a leading solution provider, we decided to do a beta test at our Fields Good Chicken locations,” said Josh Morgan, Operating Partner at Aurify Brands. “We ran a nine-month pilot to confirm that the PAR solution with Brink POS, EverServ® terminals and a Kitchen Video Solution could meet our needs company-wide. They have exceeded our expectations.”

The cloud-based software solution has enabled Aurify to eliminate the inconsistencies of a Wi-Fi based POS system, their leading point of failure in the restaurant while easing menu management and configuration across multiple brands. The Brink Kitchen Display Solution (KDS) solution has improved kitchen efficiency enabling staff to serve their guests faster as well as providing increased visibility to their operations, in real-time.

“We are pleased to have been selected as a technology partner by Aurify Brands; a company that has built a culture around recognizing opportunities to build ideas into businesses and businesses into brands,” said Karen E. Sammon, President and CEO of PAR Technology Corporation. “The flexibility and ease of deployment that the cloud-based design of Brink POS can provide is a great match for their unique business plan to continue to invest and grow original concepts that create memorable customer experiences. Brink continues to attract customers of all sizes and demonstrates the scalability of this nextgen technology. Whether an owner/operator has two locations or thousands of locations, Brink is the cloud-solution specifically designed to efficiently manage restaurant operations, including point-of-sale, loyalty, multi-unit management and enterprise reporting.”


Aurify Brands originally began as Five Points Partners (“FPP”), founded in 2003, with a singular focus: to build or acquire multi-unit national franchise networks. FPP started with one Subway restaurant in Walton, NY and grew to 18 Dunkin’ Donuts, 10 Baskin-Robbins, and in 2006, acquired the right to develop up to 30 Five Guys Burgers locations. Aurify Brands was formed in 2010 to identify unmet market needs that can be filled with original concepts developed, acquire existing companies with high, yet unrealized, brand potential, and to continue developing multi-unit franchise concepts with stand-out brand characteristics.


PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. PAR’s Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years. PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains. Products from PAR also can be found in retailers, cinemas, cruise lines, stadiums and food service companies. PAR’s Government Business is a leader in providing computer-based system design, engineering and technical services to the Department of Defense and various federal agencies. For more information, visit or connect with PAR on Facebook and Twitter.