New Hartford, NY – (June 24, 2014) — PAR Springer-Miller Systems, Inc. (PSMS) — a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of guest-centric hospitality management systems today announces the expansion of the ATRIO Guest Experience Management platform with the addition of cloud-based ATRIO Distribution Services powered by Sceptre Hospitality Resources’ (SHR) central reservation system, WindsurferCRS.
The partnership between PAR Springer-Miller and SHR ushers in the next generation of hospitality technology integration. By bringing to market the tightest integration of CRS and PMS, PAR Springer-Miller has eliminated information silos and established a single platform for absolute room and rate parity.
“We remain fully committed to solving the hospitality technology integration issue – an issue that CIO’s frequently cite as one of their primary concerns. To solve this issue, it takes suppliers with a common vision, mutual commitment to deep integration, a common work ethic, and a relationship built on integrity and trust. We established the PAR Springer-Miller and Sceptre relationship based on these principles, and, as a result, we will provide highly innovative services to our mutual customers,” commented Larry Hall, President and CEO of PAR Springer-Miller.
A member of the ATRIO Platform Partner Exchange (APPX), SHR provides industry-leading distribution technology for the hospitality industry. APPX represents a comprehensive program based on a shared commitment to bring greater value to the industry through more tightly integrated technologies and services, expanded capabilities, and an unsurpassed customer satisfaction philosophy.
“Convergence of systems and functions is a reality in our industry and the benefits it brings to hoteliers is exemplified by our integration efforts with ATRIO. We are looking forward to the innovative solutions that will come out of this relationship between partners with a common vision,” commented Rod Jimenez, CEO, SHR.
ATRIO CRS powered by WindsurferCRS provides advanced distribution technology allowing hotels to increase their revenue stream by connecting to outside channels. Reach the Global Distribution Systems (GDS), Online Travel Agencies (OTAs) and additional channels. Use Channel Management to efficiently manage rates and inventory across all distribution channels including over 1,000 niche websites.
Hotel organizations can optimize bookings on their direct channel with the ATRIO Online Booking Engine (OBE). Featuring responsive design and a shopping card style booking process, ATRIO OBE suits the needs of single property independents as well as multi-property groups and large brands. ATRIO CRO provides a Central Reservations Office and a live person to answer reservation inquiries.
Seamlessly integrated with the ATRIO PMS, ATRIO CRS takes advantage of ATRIO’s innovative user experience and no-training simplicity. Hotels easily manage rates and inventory with all changes occurring in real-time to allow hotels to maximize exposure and market share.
The cloud-based ATRIO Guest Experience Management platform continues to expand. ATRIO CRS joins ATRIO PMS and ATRIO POS in reducing the Total Cost of Ownership (TCO) for hoteliers and management companies by embracing true cloud computing, minimizing on-property technology, and reducing implementation and training costs to increase staff efficiency and productivity.
About PAR Technology Corporation
PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. PAR’s Hospitality segment has been a leading provider of restaurant and retail technology for more than 30 years. PAR offers technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick service chains. PAR’s Hospitality business markets hotel management systems that provide a complete suite of powerful tools for guest management, recreation management, and timeshare/condo management. In addition, PAR provides the spa industry a leading management application that was specifically designed to support the unique needs of the resort spa and day spa markets, a rapidly growing hospitality segment. Products from PAR also can be found in retailers, cinemas, cruise lines, stadiums and food service companies. PAR’s Government segment is a leader in providing computer-based system design, engineering and technical services to the Department of Defense and various federal agencies.
Visit www.partech.com for more information.
Sceptre Hospitality Resources is an innovative provider of advanced distribution technology and services for the hospitality industry. The company serves nearly 3,000 properties on its reservation platform, WindsurferCRS. With a focus on flexibility for the hotelier and creating a memorable experience for the guest, WindsurferCRS provides optimal functionality for all types of properties. SHR’s Whiteboard Labs provides custom solutions for the hospitality industry including custom booking engines, website design and development, and cutting edge applications.
Additional information about SHR and hospitality industry trends and tools may be found at the company’s website: sceptrehospitality.com.