PAR Hardware, Software and Services Will Drive Efficiencies and New Capabilities
New Hartford, NY – April 5, 2011 – ParTech, Inc. (PAR) today announced that it has been selected by Baskin-Robbins as the exclusive provider of point-of-sale (POS) systems to the company’s United States stand-alone franchise network. PAR is transforming the hospitality technology sector with its Boundless Hospitality™ vision that is delivered through game-changing software, hardware and service solutions for the restaurant, hotel, spa and retail industries. ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation (NYSE: PAR).
PAR’s unified POS solutions will simplify Baskin-Robbins’ new product roll-outs, improve its ability to control and update menus, and enable digital marketing.
“PAR’s technology solution will give Baskin-Robbins and our franchisees the necessary tools and flexibility to better deliver exceptional experience to our guests,” said Daniel Sheehan, Chief Information Officer for Dunkin’ Brands, the parent company of Baskin-Robbins. “With its ease of use, efficiency and consistency, the PAR system delivers top-notch performance and provides capabilities that will help streamline a variety of day-to-day operational tasks for our franchisees.”
“We are pleased to be selected by Baskin-Robbins, the world’s largest chain of ice cream specialty shops, to help their franchisees deliver the best possible guest experience, to engage with guests in new ways, and streamline and enhance their business operations,” said Tim Votaw, Senior Vice President, ParTech, Inc. “We will be working closely with Baskin-Robbins to deliver the benefits of our Boundless Hospitality initiative and its vision for enhancing restaurant operations to better serve a customer base with rapidly changing demand patterns.”
The PAR systems selected for Baskin-Robbins’ franchise stores feature PAR EverServ® PixelPoint POS software and a choice of PAR EverServ® 2000 or PAR EverServ® 6000 POS hardware. EverServ PixelPoint software is designed to enhance restaurant performance through capabilities ranging from menu-screen customization to perpetual inventory management and detailed reporting. The EverServ 2000’s sleek compact design is ideal for environments where space is a premium. The EverServ 6000 is a high performance, rugged and energy efficient POS terminal that is designed to achieve a low total cost of ownership.
PAR is also providing Baskin-Robbins franchisees comprehensive service and support through the company’s PAR EverServ® Services offering. PAR will provide integrated product delivery services designed to provide a single point of contact to facilitate hardware, software and service delivery. After implementation, PAR will provide franchisees onsite service and help desk assistance across the Baskin-Robbins USA stand-alone store locations. Also included in the PAR support package are professional services, hosting services and maintenance.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is one of the world’s largest chains of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.
About ParTech, Inc.
ParTech, Inc. (PAR), a wholly owned subsidiary of PAR Technology Corporation, has built its more than three decades of success around delivering advanced point-of-sale and enterprise back-office solutions for restaurant and retail operators worldwide. PAR has provided hardware, software and services to the world’s largest restaurant chains and their franchisees. The Company’s extensive offerings are backed by PAR’s global service network and its Boundless Hospitality™ vision for enhancing restaurant operations in a new era of dining out. The Boundless Hospitality vision drives the development of game-changing solutions, and is supported by a partner ecosystem that accelerates innovation more quickly than possible for any single company working independently. The Company has more than 50,000 installations in 110 countries worldwide. In addition to solutions for the restaurant industry, PAR products are improving the customer experience in retail, including the cruise, hotel, casino and entertainment industries. PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PAR. For more information visit the Company’s Web site at www.partech.com.