Our 2020 Restaurant Trends Report covers eleven of the most important restaurant industry trends this year, showing the major impact technology will have on owners and operators as they try to engage consumers in different ways. Below, we briefly cover two sections from the trends report that will affect full service restaurants the most:
Donald Lescault, Director of Partner Development at restaurant software provider Push Operations, says that table side tablets will make their way into more fast casual restaurants as operators look for ways to offer more efficient ways for their sit-down guests to order. Consumers will place their order, and a runner will bring out the food, eliminating the need for servers to constantly move from front to back of house just to communicate this information to the cook. Lescault even says that fine dining restaurants will innovate in this space, allowing guests to pay their bills through their smartphones or tablets.
These technological improvements are a direct response to consumers’ changing habits, driven by an expected 14.3% increase in Millennial spending between 2017 and the end of this year. As you’ll see in our 2020 Restaurant Trends Report, this means Millennials will have $1.4 trillion in purchasing power by 2021, which is encouraging more restaurants to use technology to personalize the ordering and dining experience. Read the full report to see what the dining experience of the future will be like as more restaurants adopt new guest engagement technologies.
Sterling Douglass, CEO of delivery solutions provider Chowly, says that consumers’ desire for choice and flexibility is helping to advance technologies that keep guests engaged. With more people using their smartphones to order, having hardware at the table will likely depend on the dining preferences of each table service restaurant’s target market.
Read our trends report to find out why full service restaurants like Applebee’s are modeling some of their innovations on Domino’s, which was successful last decade in connecting with their customers through digital channels at a time when other brands that offered delivery still received phone orders as the main ordering channel and just started to see an increase in online engagement. Dine Brands, which owns Applebee’s and IHOP, is hoping to lead a tech turnaround by 2022 to improve its one-on-one marketing techniques. This means focusing on how individual customer choices shape the customization and personalization that Dine Brands offers its guests. Download the restaurant technology trends report to see how this strategy is helping Applebee’s increase its same-store sales.
Many of these changes are due to increased competition between full service restaurants as they adjust their strategies and menus to suit the changing tastes of consumers on third party delivery platforms. This presents a different challenge than quick service restaurants, which typically have their menus already optimized for speed and convenience. As a result, table service restaurants need to be more cognizant of trends in consumer behavior—especially all of the technological changes brought on by off-premises ordering—to stay successful in 2020.