Top Marketing Techniques for your Restaurant

Looking for ways to keep loyal customers and bring new guests through the door? Here are the top marketing techniques to help drive your business.

Loyalty Programs or Discounts

An effective strategy to keep your customers coming back is to create a restaurant loyalty program. This type of program rewards your best and most loyal customers by offering them discounts on certain meals and drinks. Advertise on your website, in your blogs, and within your restaurants. These strategies will encourage customers to visit your establishments and become a part of the loyalty program. Outlining the rewards these loyal customers will receive is also another tactic to stimulate business. This program will create a steady flow of customers and make them appreciate your desire for their loyalty!

Post Pictures of Your Food

Posting pictures of your signature dishes on various social media platforms is a simple way to attract new customers. Showcasing your different meal options on Facebook, Instagram, LinkedIn, or Google Plus will allow you to gain more followers and publicity. I can personally say that when I see pictures of well presented dishes online, I almost immediately get hungry (even if I just ate). This generates curiosity and drives a potential customer to research the restaurant, giving them the option to eat there in the future. So, take that camera out, snap a few pictures, upload them onto your website and social media sites, and wait to see what happens!

Put Your Menu Online

Trying to figure out where you want to go out to eat can be a difficult decision, but when restaurants have their menus online it is easy to see if they have options that interest you. Online menus are easy and accessible, and are often praised by customers who prefer to research their options ahead of time. By putting your menu online, you are increasing the chances of potential customers who can now view your delicious options, and appreciate your online presence. They then may decide to eat at your restaurant, pass on the message of what they think of your menu, or both! Either way, this is an advantageous marketing approach for your restaurant.

Set Up Ads on Google

When looking up restaurants online, Google is a hotspot. By creating advertisements on Google, you will catch the attention, and appetite, of those hungry people looking for a place to eat! These ads can be displayed not only when people search your restaurant directly, but also when they search for a type of food that your restaurant serves. These ads assist in spreading the word both about your restaurant, and about the delicious food that you prepare and serve.

Online Reservations

Making reservations for your restaurant available at the click of a button is a smart way to keep customers coming back. The online approach is often much more appealing to customers, who often prefer using the internet or a smartphone application to make a reservation. By adding this feature to your website, you make your restaurant more accessible and increase the quality of the customer experience.

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