The Changing Culture of Off-Premise

Technology has always been a big part of my career, and over the last 12 years, I have applied my skills and experiences to the hospitality industry in an effort to support food service operators in their quest to master their takeout, delivery and catering sales channels and operations.

At Monkey Group, we pivoted our organization back in 2011 to expand on our mission to help restaurant operators grow sales and increase profits by educating them to become experts at feeding their customers where they live, work, and play. Today, our three divisions – Catering Institute, MonkeyMedia Software, and Off Premise Insights –  work together to help food service operators take control of their off-premise operations to better serve their on-demand customers. We focus our efforts on the ways food service operators and consumers engage, by giving restaurant leaders the information and tools they need to better serve their customers.

We are constantly hearing from MonkeyMedia Software customers who are now tasked with:

  • Managing third-party partnerships across multiple platforms
  • Dealing with logistics in terms of delivery (whether through self-managed fleets or third-party drivers)
  • Ways to manage myriad of sales channels their guests are wanting to use for off-premise orders

This is why our Off-Premise Insights division continues to expand on off-premise thought-leadership and best practices. This is done through insightful content, media, community development, and event stewardship. Specifically, at our 2019 Takeout, Delivery and Catering Symposium, in Nashville, on June 3-4, we will shift the conversation toward helping operators take back control of their off-premise operations.

2019 Restaurant Technology TrendsAt our Symposium in June, the conversation will utilize our 5 Pillars of Successful Takeout, Delivery and Catering business framework and will focus on today’s important and trending topics.  These topics will address blurred lines in food service, how operators can leverage their consumer data to enhance sales and marketing, the future of off-premise, and also, new growth vehicles for capitalizing on and leveraging the off-premise category.

With so much activity among third-party providers and consumers, the off-premise space is rapidly changing, leaving operators to play catch up to technology trends. Now is the time for restaurant operators to double down on their technology stack to better serve their on-demand customers. No one can argue that the growth of delivery has caught restaurant operators on their heels; and the importance of delivery in today’s on-demand society should not be overlooked. Delivery now permeates throughout every restaurant organization and every operational channel.

Off-premise has initiated change throughout the restaurant segment – not just with third-party marketplaces and third-party delivery service provides, but also in its operations, with considerations to manage off-premise volume production and distribution via dark/ghost kitchens.

I will always believe that technology will play a big role in overcoming many of the barriers to the successes of takeout, delivery and catering; however, technology providers also play a key role in the conversation. That’s why our partnerships with companies such as PAR’s cloud-based Brink POS Software are so important. If at the end of the day our collective goal is to make the operators we serve more successful, we have to be willing to work together to provide the technology, business frameworks, and sales training tools that empower and enable their successes to happen.

The Symposium in June will be a fantastic venue for food service operations to learn, network and talk amongst their peers about the challenges and possible solutions that exist among each one of their brands.