When Jeff Bezos founded Amazon in July 1994, there were just 10,000 websites on the internet. They were only discoverable through rudimentary search engines that turned up little, if any, information relevant to the locally minded behaviors that companies have since sought to track, from ordering food from a nearby restaurant to searching for the
Drive-thrus are changing with society, with QSRs increasingly focusing on technology to improve their efficiency in a world of complex menu items and changing customer expectations. As shown in Figure 1 below, more QSRs are taking over 200 seconds to complete a drive-thru order, with wait times representing a huge hurdle for QSRs as they
One of your repeat drive-thru customers just ordered 20 chicken nuggets and as they’re slowly pulling up to the pay window, a Silverado with monster wheels and flashy LEDs speeds ahead of them from the next order lane. Another health-conscious customer just got so sick of saying “no” to the double bacon cheeseburger they hear