More grocers are turning to digital offerings, like offering mobile apps to better serve customer needs.
In attempts to reduce waste and increase visibility, grocers are looking to localize their product assortments. Whether they garner these products from within their market or a predetermined radius, they can increase traceability best practices while appealing to local shoppers. An example of this would be regional grocery chains selling beer only from local breweries or vegetables from local farms.
In executing this strategy, grocers increase sales by appealing to local shoppers while reducing produce shrink due to shorter delivery times from Farm to Fork. While some may argue focusing on local offerings takes away focus from more profitable national brand names, keeping your local consumers’ best interests in mind ensures their happiness and strengthens their brand loyalty.
Healthy food and beverage options continue to drive demand in grocery stores. As clean eating and heart healthy diets become the responsible practice, grocers must increase their offerings surrounding this category. Companies such as H-E-B have introduced clear labeling to signify certain products were produced without high-fructose corn syrup, while others are removing junk food offerings from checkout lines.
One way grocers are making healthy foods more appealing is by reducing the price of fresh produce by implementing shorter delivery cycles. This strategy ensures food safety, the freshness of the products, and their aesthetic value on display shelves, too. While this makes them more appealing, it also reduces the risk of product spoilage and profit loss due to the perpetual freshness of the product coming in.
While paper coupons have been the industry norm for decades, more grocers are turning to digital offerings. Wegman’s recently introduced a mobile app that allows consumers to digitally clip coupons, look up recipes, and find where products are within their stores. With the popularity of mobile devices, this trend will continue to burgeon.
The switch to digital also helps grocers strategically place products and offerings to their customer base. They can optimize sales and marketing approaches this way while discovering patterns and trends in the buying cycle. This allows them to understand their customer base while simultaneously increasing sales.