Brink’s Integrations Ecosystem Value Proposition
Freedom of choice! In today’s restaurant technology environment, there are more choices than ever before. Not just in the world of point of sale systems, inventory management, loyalty programs, peripherals, data analytics, and enterprise reporting to name a few, but in all verticals and markets surrounding the restaurant industry; which is evolving and changing every day.
Whether you’re a corporate franchisee, a single unit operator, or an up and coming new trend, restaurant brands have more choices than ever before when evaluating the next “great offering” to introduce as part of their technology stack.
The restaurant industry itself is experiencing a revival phase due increasing customer demands. As a result of this, restaurant technology is subsequently undergoing a resurgence of its own; but based on merchant demand. The days of merchant’s leveraging one technology provider to fulfill all their needs are long gone. Merchants and consumers alike are demanding a multitude of choices and options in order to create an ideal user experience, one that is Facebook, Twitter, and Instagram worthy.
At PAR, we understand that a point of sale system can be the central, core influencer in the success of your restaurant; where you are able to weigh options, and select partnerships that are optimal for your business model and growth trajectory. With Brink’s rich and expanding integration ecosystem, our goal is to ensure that our restaurant partners have that essential freedom of choice!
Increased Efficiency: Streamlining all your processes has never been more important than in today’s competitive market. Mobile Online Ordering, Loyalty, Payroll, Gift Card, and Inventory to name a few, are all part of the daily ecosystem utilized by restaurants. Search for a POS Software that can offer a rich network of integration partners to compliment your entire solution.
In an ROI study by Nucleus Research, they found that by adopting an integrated methodology, companies accelerated their financial close times by up to 50%, increased sales productivity by 12.5%, and increased inventory by 50%, amongst other efficiencies.
Cost Savings: Why maintain and install multiple applications, or juggle multiple vendors if you don’t have to? Lower costs, and the number of headaches as a business owner by implementing an integration strategy.
Business Growth and Development: With an integrated system, expansion to additional sales channels, or multiple store locations can be achieved much quicker. Companies can also upsell and cross-sell more efficiently to their existing customer base because of the improved visibility they obtain.
When all elements of your POS integration ecosystem operate as one, your business will become more profitable, your operations will become more efficient, your devices will become more secure, and your stress as a business owner will be significantly lowered.
As the industry and market trends evolve at an unprecedented rate, the advantages of integrating your ecosystem to complement your entire restaurant POS solution are substantial. As customer needs change, restaurant operators continue to enhance and expand their customer interaction capabilities to adapt to the evolving restaurant and dining environment.
By expanding and extending your platform through integrations, you can offer your customer the ultimate and optimal guest experience, while improving customer support and reducing the total cost of ownership of your solution.
Brink POS’s Universal API
The most noteworthy and innovative features of Brink POS is its open architecture. Brink POS continues to improve and expand its open API, thus increasing the multitude of integration options for restaurant partners to choose from, further enabling them to transition to a data-centric platform.
2018 was a year of stability for Brink POS software, with a focus on growing our rich and robust partner ecosystem. Our agile software platform easily scales to support restaurants of all sizes, which is an integral feature since restaurant operators must continue to enhance and extend their customer interaction points to adapt to the evolving restaurant environment.
PAR works closely with a large network of Restaurant POS Integration Partners to provide certified and supported solutions that complement and integrate with our POS software and hardware. These certified solutions provide new or enhanced functionality for our valued customers. In 2018, Brink POS proudly added integration partners in the following categories: video surveillance, delivery, online ordering and back office.
Adaptation to an Evolving Industry
Restaurant operators must continue to enhance and extend their customer interaction points to adapt to the evolving restaurant environment.
PAR works closely with a large network of Restaurant POS Integration Partners to provide certified and supported solutions that complement and integrate with our POS software and hardware. These certified solutions provide new or enhanced functionality for our POS solutions.
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