No one remembers companies that play it safe; they remember the ones who left it all on the field.
The last two years have been a constant period of change for PAR. Our team, our business, our products, and most importantly, our culture have changed dramatically. We have withstood a global pandemic, acquired new businesses, invested in our products, and have pushed our boundaries further than ever before. We have added hundreds of talented employees, which has created an energized environment and built on our storied history. I now strongly believe our Company is ready to set the stage and define what the restaurant-of-the-future will look, sound, and feel like.
Part of this dramatic change has been learning from the 40 years of experience our foundation and reputation are built on. For decades, our team has worked tirelessly to help restaurants create countless memories for their guests. It’s always been “Food. People. Nothing in between.” To signify all our recent efforts, we are unveiling a new PAR logo.
The inspiration for our new logo came from our past. PAR’s new logo pays tribute to our deep history of innovation while positioning ourselves as a company eagerly leaning into the future. I believe it signifies the hard work and speed that much of our change has been rooted in.
For too long technology has been a zero-sum game for restaurants, creating a wedge between them and their guests. We’re confident the changes we’ve made at PAR set the foundation to bridge that gap.
PAR has come a long way since its humble beginnings. We are going through a period of massive growth, but our dedication to our customers and the bond they share with their guests is stronger than ever.
Change is inevitable, and we at PAR are changing each day. Someday this logo will change again, but one thing will stay constant; our commitment to change for the benefit of you, our customers, partners, and stakeholders.