Integrating Delivery into Your Restaurant

Delivery is currently one of the hottest topics in the restaurant industry; a feature that was once an optional way to receive your pizza has manifested rapidly alongside the cultural shift that now centers around the overzealous consumer need for convenience. Our current generation expects to enjoy their cuisine whenever and wherever their heart’s desire, all with the simple click of a button.

While some restaurant’s, primarily pizza establishments, may build delivery into their operations, the majority of eateries do not have the infrastructure, ability, or resources to offer this popular feature. The ability to remain competitive in the market is now more essential than ever, and in many cases, the survival of brands depends on their willingness to adapt to the latest trends.

Incorporating proprietary delivery into your restaurant can be a costly and daunting task, and it isn’t an option for every business owner. While keeping up with competitors to maximize profit is a primary goal of any restaurant operator, many restaurants seek other avenues to incorporate consumer demands. Building an extensive ecosystem and establishing valuable partnerships with third party vendors is a viable and beneficial alternative.

Leveraging existing point of sale technology to bring delivery into to your restaurant is a prevalent strategy in the industry. By expanding and extending your restaurant POS platform through integrations, you can offer your customer an optimal guest experience, which includes delivery options.  Opting to add delivery to your restaurant’s portfolio by means of integration partners has a multitude of benefits. These relationships eliminate the need for restaurant operators to manually enter orders into their restaurant POS software; enabling all orders to automatically flow directly to the point of sale, and in the kitchen, resulting in increased efficiency for the kitchen staff, and freeing up front of the house employees to spend more time with guests.  

According to Vishal Agarwal, Founder & CEO of Checkmate, third-party delivery services, “provide a very valuable contribution in the entire ecosystem – distribution. Typically, there is capacity available in the kitchen to prepare additional food, but the restaurants are bottlenecked at the front of the house. We automate the entry of orders from these 3rd party platforms directly into the POS, and have it print directly in the kitchen printer – thus freeing up the bottleneck and increasing the revenue of the restaurants at a fixed cost. What is even more important for speed & accuracy is all these tickets print out in the kitchen printer in the exact same format.”

Third-party delivery companies typically have an app for your mobile device, and a website where consumers can place orders from participating restaurant partners. Once the order is prepared, they will then deliver the food to the consumer in a timely fashion. Taking advantage of delivery integrations through your POS software can help attract new customers and increase customer retention by granting people easy access to your menu options. This can be an easy and effective way to grow your customer base as well.

With revenue from food delivery projected to reach $75 billion by 2020, delivery service is one of the fastest growing segments in the restaurant industry, with 40% of that total revenue predicted to come from third-party delivery.  Boosting sales, augmenting profits, and distinguishing your brand from the competition are all benefits of incorporating delivery into your operation.

 

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