Choosing the Right Technology for Your Restaurant

Do you have the right point of sale solution for your restaurant?

With countless options on the market today, it’s important to determine not only that your software and hardware portfolios align with your business goals, but that the associated cost and various payment programs align with your financial situation as well.

Recent investment models such as SaaS and HaaS, are notable ways to soften the immediate expenses needed to open a restaurant or upgrade your technology stack. New finance options grant business owners the opportunity to budget accordingly and eliminate some of the hefty start-up costs.

POS Software

Look for a software solution that is designed to scale, so that as your restaurant grows, your software can easily support the changes, and prepare your restaurant for what’s coming next. Brink POS is the preferred all-in-one restaurant point of sale solution, built for the Enterprise, yet flexible enough for the independent restaurant owner.

  • What native features are offered in the software?
  • What type of API and integration opportunities are there?
  • Can your menu be customized according to your brand?
  • Is Data available in real time?
  • Are custom features available?
  • Does the vendor offer a Customer Admin Portal for support and FAQ?

Integrations

When all elements of your POS integration ecosystem operate as one, your restaurant will become more profitable, your operations will become more efficient, your devices will become more secure, and your stress as a business owner will be significantly lowered!

Integrations are a significant factor of your ROI. While many features are built into your point of sale solution, additional support of your business model may be needed to provide your guests with the ultimate dining experience. Third-party enhancements allow you the agility and flexibility to select the best customer-facing solutions for your business and your budget, and are then easily integrated into your POS.

Your business will have the ability to continually deliver the innovations your customers need and the data integration and visibility your operation demands.

POS Hardware

The amount of hardware needed will directly correlate to the size of your business.

  • Are you operating a single store?
  • Are you the owner of multiple fast casual or quick serve restaurants?

This determines the complexity of your hardware portfolio. Selections can range from tablets and terminals supported by a variety of peripherals and accessories; including cash drawers, printers, kitchen video systems, bump bars, scanners, drive thru cameras, biometric readers, and magnetic stripe readers to name a few.

Data

Today, the data being collected from a restaurant POS is generated by customers themselves while they interact with your restaurant in real time. This means that based on what customers are interacting with, restaurateurs can make fact-based decisions based on the information available to them.

In essence, a brand can make future plans based on what menu items are popular with which visitors, when those visitors are most likely to visit a location and what promotions are enticing enough to get them through the door.

In your restaurant, there are plenty of places to gather valuable data from, whether it’s from online ordering, loyalty programs, customer surveys and promotions or even the POS system itself.

While each can shed some light on certain portions of customer data, looking at these sources holistically can produce something similar to what the ideal customer looks like.

  • What are they ordering?
  • When do they order it?
  • How often are they coming in and are they interacting with your promotions and loyalty programs?

Answering these questions makes it easier to understand what works and what doesn’t, giving you the chance to fix known problems and begin anticipating what the next big thing might be

Services

When it comes to services, identify if technical support, training, education services or installation costs are built into your new POS package.

While choosing a new POS, working with a skilled deployment team to walk you through the self-install process, or install and set-up the technology for you is an important part of your investment.

Ask questions.

  • Do they have onsite service?
  • Are there remote monitoring options available?
  • How long is the typical deployment process?
  • Do they offer training classes?
  • Do they have regular partner conferences or user group meetings?
  • What are their service license agreements rated?

Be sure to align yourself with the right vendor. Having a trusted team of experts for menu configuration, product management and help desk support can help ease the mind of business owners when it comes to making such a large and meaningful purchase.

Payment

By only accepting cash or check, businesses are eliminating a lifestyle choice and market trend that the majority of consumers have adapted to. The days of cash only businesses are long gone; don’t let your business follow suit by not integrating credit card processing.

In order to process credit and debit card transactions, it’s important to keep EMV compliance in mind while choosing a device and merchant account to partner with. While you’ll most likely pay a monthly credit card processing fee, accepting all forms of payment to keep your business open to all financial avenues is well worth it.