The food truck movement started around 2008 and is credited to The Great Recession where many culinary professionals lost their jobs and decided to create their best dishes from a much cheaper location than owning a piece of real-estate – a truck! Think of how much it would cost to open a standalone restaurant –
With competition and market penetration at an all-time high, restaurants are reaching beyond their dining-in options to increase revenue and bring in business. More than ever before, new options such as takeout, delivery, and catering are becoming increasingly common in the restaurant industry. As new trends arise every other day, one thing is for sure:
If you’ve been following the endless stream of food trends over the last few years, you’ve likely heard about cannabidiol, also known as CBD. CBD is a chemical compound that comes from the marijuana plant, but unlike what your nephew Chris smokes in his basement while playing video games, CBD doesn’t get you high. While
The words “farm to table” have taken the restaurant industry by storm, shifting from a mere cachet phrase to an entire movement that our culture is currently fixated on. In its simplest definition, “farm to table” literally means that a food item was grown or raised on a farm, and was directly transferred to one’s
If you live on the East Coast or Midwest, you are probably really feeling the winter blues by now. January – March tend to be slower months for restaurants, especially when its 10 degrees outside and Netflix and the couch is calling your name. So, how do you get customers to bundle up and head
Offering coupons in your restaurant can be an extremely effective sales tool for increasing your profit. Not only will coupons appeal to your current customer base, they will draw in new customers as well. What a fantastic way to create more brand ambassadors for your restaurant! Are Coupons Actually Effective? Coupons are still an extremely
Collaborations are a thoughtful way to create excitement around your brand and create meaningful connections in the industry. They’ve been happening longer than you might even realize. Remember when Dr. Pepper and Bonne Bell lip balm created a Dr. Pepper-flavored Lip Smacker? That was 1973. If you weren’t around then, you’re probably a customer to
Set expectations clearly during the recruiting process so there are no unhappy surprises, and try to get a sense of candidates’ short-term objectives. Restaurants will always churn employees faster than most businesses, but there are ways to tame the turnover rates. High turnover is a normal part of business for the vast majority of restaurants,
The team has to share the common goal of improving the company with the mindset of consistently applying themselves to the task. Non-management employees are the heartbeat of every company. They show up every day “swinging” the proverbial hammer and keep the business running. These employees are often positioned in teams, and being a “team”
By purchasing local everyday food staples, you are showing your support and investing back into your community. The holidays are behind us, but that doesn’t mean the season of giving is over. As a restaurant owner you should always look at ways to give back to those in your community. By no means do you
The CMO Council reported that in 2016, 71% of consumers in the United States were influenced by coupons and discounts when weighing purchasing options. Offering coupons in your restaurant can be an extremely effective sales tool for increasing your profit. Not only will coupons appeal to your current customer base, they will draw in new