If you’ve been working in the restaurant industry for any length of time, you’re probably somewhat aware of the Burger Wars and what they meant for restaurant marketing and advertising during the 1970’s and 1980’s. Millions of dollars were spent to come up with phrases like “Where’s the beef?!” and to promote novel menu items like the McDLT (those commercials featured acclaimed “Seinfeld” actor Jason
When people think about some of the most successful viral social media campaigns of all time, one of the most memorable is the Ice Bucket Challenge. The challenge raised more than $115 million during the summer of 2014, and the money raised even helped scientists discover a gene related to A.L.S., the disease that benefited most from the challenge. You
Rapper and cultural icon Notorious B.I.G. once said, “I don’t know what they want from me, it’s like the more money we come across the more problems we see.” Honestly, he’s not wrong, either. In a world where companies are spending millions of dollars each year trying to discover the “next big thing,” small people like you
It is nothing new that the best customers are the ones that keep coming back to your restaurant. Retaining customers is one of the most important items you should be practicing this year. Many establishments today are so focused on gaining new customers that they forget about the ones they currently have. Also, we all
You only get one chance to make a good impression, and as we all know, first impressions are the most important! Attracting customers to your restaurant can be easier than you think. When your customers step into your restaurant for the first time or the fiftieth, make sure you leave a lasting imprint. There are
Offering coupons in your restaurant can be an extremely effective sales tool for increasing your profit. Not only will coupons appeal to your current customer base, they will draw in new customers as well. What a fantastic way to create more brand ambassadors for your restaurant! Are Coupons Actually Effective? Coupons are still an extremely
PAR’s Vice President of Marketing, Kevin Jaskolka was recently featured in Forbes Magazine: Many marketing departments are struggling to keep up amid the rapids and undertows presented by the organizations they support, along with competitive pressures and increasingly sophisticated requirements from the sales department. The demands on marketing teams to go faster and do more
2019 is right around the corner! Now marks the perfect time to develop some marketing strategies that align with this time of year. Consumers will most likely be focused on making lifestyle changes, setting goals, saving money, and getting healthy. Turn your restaurant into an atmosphere and environment that draws consumers in. Here are some
Let’s face it. In this day and age, blogs are one of the most powerful tools on the internet. Blogs can increase the traffic to your website in a multitude of ways- from social media posts, to SEO, to internal/external links to and from other websites, all so that consumers can find your restaurant. With
With the kids out of school, communities holding events and families enjoying outside dining, make sure you are connecting with everyone through social media platforms. From co-workers, tourist and even your neighbor, everyone likes a nice meal out… the hard part is deciding where to go! Living in an instant world, we are now able
We are living in a Digital Era. In 2019, the Internet is arguably the single most influential factor of our culture; transforming the way we view communication, relationships, and even ourselves. Social media platforms have evolved to symbolize status of both individuals and businesses alike and have become the preferred vertical for advertisement. Utilizing social
Here’s a quick list of ideas to help boost your restaurant’s marketing As the fast-casual market continues to sky rocket, restaurants are popping up daily. 2018 is the year to stand out. Believe me, I know how busy you are, so to help I’ve put on my creative thinking cap and am sharing these fun