Since the start of the digital era in the mid-20th Century, technology has transformed from a differentiator to a necessity. By the 2000s, many restaurant brands focused on one-to-one marketing, prompting them to create websites to draw in consumers to play games, enter contests and win prizes. Online ads became more targeted based on instant
There is perhaps no better sign of the times than Taco Bell’s new Cantina concept replacing a Radio Shack in Chelsea, New York. We’ve known for many years now that technology is so pervasive, we no longer need physical stores to buy it. The buying habits of Generation Z, the generational cohort of people born
In the smartphone era where everything is right at your fingertips, social media serves as one of the most engaging and influential means of brand-to-customer interaction. According to PAR’s 2019 Restaurant Technology Trends Report, there are 60 million active business pages on Facebook and 3.1 billion people using social media. With so many competitors and
It’s often been said a picture is worth 1,000 words, but in a world where the average attention span often rivals a goldfish is that really what we want? Restaurant designs, especially new restaurant logo designs, are your best chance to make a great first impression. Mess up that introduction, and customers may get the
Happy 4th of July! It’s that red, white and blue time of year again as we gear up for America’s birthday next week! With beautiful weather in the forecast, you’re likely planning a BBQ, pool party, or day on the lake! From fireworks to parades, most people are likely to get outside, enjoy the sunshine
The food truck movement started around 2008 and is credited to The Great Recession where many culinary professionals lost their jobs and decided to create their best dishes from a much cheaper location than owning a piece of real-estate – a truck! Think of how much it would cost to open a standalone restaurant –
If you’ve been working in the restaurant industry for any length of time, you’re probably somewhat aware of the Burger Wars and what it meant for restaurant marketing and advertising during the late 1970s and 1980s. Hundreds of millions of dollars were spent to come up with phrases like “Where’s the beef?!” and to promote
When people think about some of the most successful viral social media campaigns of all time, one of the most memorable is the Ice Bucket Challenge. The challenge raised more than $115 million during the summer of 2014, and the money raised even helped scientists discover a gene related to A.L.S., the disease that benefited most from the challenge. You
Rapper and cultural icon Notorious B.I.G. once said, “I don’t know what they want from me, it’s like the more money we come across the more problems we see.” Honestly, he’s not wrong, either. In a world where companies are spending millions of dollars each year trying to discover the “next big thing,” small people like you
It is nothing new that the best customers are the ones that keep coming back to your restaurant. Retaining customers is one of the most important items you should be practicing this year. Many establishments today are so focused on gaining new customers that they forget about the ones they currently have. Also, we all
You only get one chance to make a good impression, and as we all know, first impressions are the most important! Attracting customers to your restaurant can be easier than you think. When your customers step into your restaurant for the first time or the fiftieth, make sure you leave a lasting imprint. There are
Offering coupons in your restaurant can be an extremely effective sales tool for increasing your profit. Not only will coupons appeal to your current customer base, they will draw in new customers as well. What a fantastic way to create more brand ambassadors for your restaurant! Are Coupons Actually Effective? Coupons are still an extremely