Author: Ward Olgreen

As a 40-year restaurant industry veteran and previous CEO for 2 Sun Capital restaurant brands, Ward has been in food service his entire business life. As a street savvy business operator, Ward brings a fresh, direct approach to solutions, disrupting current thinking to create an alternate path towards success. His well-rounded industry background allows him to take a direct, holistic approach to business development, problem solving and ultimately driving revenue. Ward owned his own consulting form and has worked for brands like McDonalds, Whataburger, Souper Salad, Pizza Inn and Grandy’s. After 2 years of tenure, Ward has been promoted to COO of analytics solution provider Marketing Vitals. They currently serve nearly 170 restaurant brands in 40 countries. Brands trust Marketing Vitals to make sense of the millions of data points restaurants are sitting on today. Rather than the simple math of sales tallies, Marketing Vitals helps to attribute a guest’s movement in menu mix, frequency, spending and basket combinations back to the event that caused it. Causation and correlation.

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2019 Restaurant Technology Trends

There has always been 3 ways to grow sales:  more guests, more often and at a higher spend. As a previous restaurant operator (now data hound) it has only become more obvious that frequency is king over the other two. And in fact, one of those other two may actually be negatively impacting future visits.

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