Facts and figures are easy to come by for any guest engagement program, be it loyalty, e-club, or CRM. But what are the key measures that marketers can rely on to deliver material impact with the program? Running more than 350 programs has provided Paytronix with a clear understanding of what works and what doesn’t,
Author: Michelle Tempesta
Michelle Tempesta heads up the marketing department at Paytronix. Listening to the market, making recommendations for scalable product requirements, and developing useful content are the services that Michelle’s group brings to Paytronix users. Her constant thirst for marketing results is underpinned by a BS in marketing from Plymouth State University and an MBA from UIC.