Offering coupons in your restaurant can be an extremely effective sales tool for increasing your profit. Not only will coupons appeal to your current customer base, they will draw in new customers as well. What a fantastic way to create more brand ambassadors for your restaurant! Are Coupons Actually Effective? Coupons are still an extremely
PAR’s Vice President of Marketing, Kevin Jaskolka was recently featured in Forbes Magazine: Many marketing departments are struggling to keep up amid the rapids and undertows presented by the organizations they support, along with competitive pressures and increasingly sophisticated requirements from the sales department. The demands on marketing teams to go faster and do more
On December 4th, PAR hosted a webinar highlighting the newest addition to our SureCheck Food Safety platform, called PAR IoT, which is a complete digital remote monitoring platform to protect key investments for restaurants, and food operators. In this webinar, Barb Sullivan, PAR Technology’s Senior Product Manager for SureCheck, and Jim Gelose, PAR’s Senior
Here at PAR Technology, we consider ourselves experts in the restaurant industry, and one thing is for certain: after 40 years, we KNOW restaurant technology. This fast, solution-driven guide contains everything you need to know to choose the right POS system for your restaurant. It takes a truly courageous sort to make it in the
2019 is right around the corner! Now marks the perfect time to develop some marketing strategies that align with this time of year. Consumers will most likely be focused on making lifestyle changes, setting goals, saving money, and getting healthy. Turn your restaurant into an atmosphere and environment that draws consumers in. Here are some
Brink’s Integrations Ecosystem Value Proposition Freedom of choice! In today’s restaurant technology environment, there are more choices than ever before. Not just in the world of point of sale systems, inventory management, loyalty programs, peripherals, data analytics, and enterprise reporting to name a few, but in all verticals and markets surrounding the restaurant industry; which
Let’s face it. In this day and age, blogs are one of the most powerful tools on the internet. Blogs can increase the traffic to your website in a multitude of ways- from social media posts, to SEO, to internal/external links to and from other websites, all so that consumers can find your restaurant. With
Picture it: It’s 3am, on and your alarm obnoxiously begins to beep at you. It’s pitch black outside. You groggily start the coffee pot, and attempt to shake the lingering feeling of sleepiness off, as you mentally try to prepare yourself for the battle that lays before you. Bumper to bumper traffic. Crowded parking lots.
Food Safety standards are rising across the globe. With the supply chain of ingredients under the microscope like never before, implementing preventative measures to combat foodborne illnesses and to meet industry regulations is now more important than ever. Food suppliers and food retailers must focus on protecting their customers. The introduction of Food Safety Modernization
Not all deployments are created equal. Deployment of a new POS solution, POS hardware, or POS software can significantly impact your brand. It is imperative that your POS solutions vendor works closely with your teams to understand your business culture, and the goals associated with your deployment. 1.Understanding of Why Successful deployments begin with a
To claim that the evolution of the point of sale has been “significant” over the years would be a vast understatement. The simplistic days of a cash register, a pad, pen and paper are infinitely in the past. In our culture today, a POS system can be the catalyst to a business’s success, or the
An Interview with Paul Rubin, Chief of Strategy, PAR Technology What do consumers expect from loyalty programs now that was not a requirement years ago? Loyalty programs in the restaurant industry began as highly transactional programs. Participation typically followed a model in which something of value was given away in exchange for the customer signing