Author: Melanie Bradley

Melanie Bradley is the Product Marketing Specialist for PAR’s POS Restaurant Technology platform. Melanie holds a Master's degree from Florida State University in Humanities with a minor in English and Creative Writing. She works extensively with the Product Management Team to create product messaging, conduct competitive research on product positioning, and creating launch plans to bring hardware, software and service products to market. Melanie is a certified Yoga instructor, an avid CrossFitter and an adventure enthusiast.

Catering for Restaurants

With competition and market penetration at an all-time high, restaurants are reaching beyond their dining-in options to increase revenue and bring in business. More than ever before, new options such as takeout, delivery, and catering are becoming increasingly common in the restaurant industry. As new trends arise every other day, one thing is for sure:

Restaurant Integrations

Whether you’re a corporate franchisee, a single unit operator, or an up and coming new trend, restaurant brands have more choices than ever before when it comes to their technology stack. The restaurant industry itself is experiencing a revival due to increasing consumer demands. As a result, restaurant technology is subsequently undergoing a resurgence of

Choosing the right point of sale

Do you have the right point of sale solution for your restaurant? With countless options on the market today, it’s important to determine not only that your software and hardware portfolios align with your business goals, but that the associated cost and various payment programs align with your financial situation as well. Recent investment models

The Power of API’s

Restaurant owners are leveraging integration partners through various cloud-based architecture and API’s in order to create the complete technology portfolio. API stands for Application Programming Interface and is defined as a set of functions and procedures allowing the creation of applications that access the features or data of an operating system, application, or other service.

Farm to Table

The words “farm to table” have taken the restaurant industry by storm, shifting from a mere cachet phrase to an entire movement that our culture is currently fixated on. In its simplest definition, “farm to table” literally means that a food item was grown or raised on a farm, and was directly transferred to one’s

How to Build Your Restaurant with Your Guests in Mind

Human beings are living in a hyper-connected world, where the demand to manage and juggle multiple careers, responsibilities, family members, and other various obligations have become our current society’s version of normalcy. With over-scheduled, over-committed and fast-paced lifestyles being the new standard of living, consumers are feeling stretched thin more than ever before, and are

2019 Restaurant Technology Trends Report

In PAR Technology’s 2019 Trends Report, delivery was identified as one of the top trends that will influence the way consumers expect to receive their food, and the way restaurant owners set up their operations to accommodate this trend. Many restaurant segments (QSR, fast casual, and casual dining) are beginning to focus on delivery, as

2019 Restaurant Technology Trends Report

In PAR Technology’s 2019 Restaurant Trends Report, social media has been identified as one of the most influential trends that will continue to affect the restaurant industry. Social media platforms have become a driving force in the restaurant industry. A recent report in the New York Times shows that 72% of consumers use Facebook to make restaurant

Restaurant POS Software Loyalty

In 2019, consumers continue to be the driving force behind the way restaurants are evolving, as they continuously strive to adapt to meet consumer demands. This year, we have identified 5 distinct themes that will determine the way consumers behave: Privacy With identity theft, phishing scams, and fraud increasing at an alarming rate, consumers are

Cloud Technology for Food Safety

Food Safety standards are rising across the globe. With the supply chain of ingredients under the microscope like never before, implementing preventative measures to combat foodborne illnesses and to meet industry regulations is now more important than ever. Food suppliers and food retailers must focus on protecting their customers. The introduction of Food Safety Modernization