Author: Melanie Bradley

Melanie Bradley is the Product Marketing Specialist for PAR’s POS Restaurant Technology platform. Melanie holds a Master's degree from Florida State University in Humanities with a minor in English and Creative Writing. She works extensively with the Product Management Team to create product messaging, conduct competitive research on product positioning, and creating launch plans to bring hardware, software and service products to market. Melanie is a certified Yoga instructor, an avid CrossFitter and an adventure enthusiast.

If you’re a restaurant owner, you’ve probably heard of the kitchen display system. But what is it, and how could it improve your restaurant?  The kitchen display system (also called the kitchen video system) is a digital alternative to kitchen printers and paper tickets that connects to your restaurant’s POS software. Essentially, it acts as a communication link between the front

off premise delivery blog

With the exception of fine dining, most every restaurant segment (QSR, fast casual, casual restaurant) is designing for delivery, for more even meals consumed in homes or places of business, or at the soccer field.      As reported in QSR recently, 30 percent of orders for Firehouse Subs locations in South Florida came through

You’ve put a lot of thought into creating each recipe. Now, it’s time to put equal thought into the menu design itself. Why? Because the menu is your chance to tell your customers what to buy. Where to List Your Recipes Did you know that the average customer decides what to order after 109 seconds?

What is a menu? For the customer, it’s a list of recipes to choose between. For you, it’s the ultimate marketing tool, so your menu design needs to be well thought out and strategic. Your menu is the one piece of advertising that all your customers are guaranteed to see. And through that menu, you

delivery blog

One of the hottest trends right now in the restaurant industry is delivery. Many restaurant segments (QSR, fast casual, and casual dining) are beginning to focus on delivery, as more meals than ever before are being enjoyed in homes or places of business. As reported in QSR recently, 30% of orders for Firehouse Subs locations in South

future of ordering blog

You may not think about it this way, but the guests who enter your stores and pass through your drive-thru lanes bring you more than money and huge appetites. With every transaction, they could be turning over to you their names, email and physical addresses, birth dates, bank account information and their credit card numbers,

The Difference between QSR, Fast Casual & Casual Dining

The restaurant industry is booming. Eateries of all types are popping up left and right daily. So how are restaurants classifying themselves these days? What distinguishes one restaurant concept from another? QSR Quick Service Restaurant (QSR) is the official restaurant terminology for a “fast food” establishment, with well-known names such as Subway, McDonald’s, Burger King,

big data part 2 blog

Big Data. This term is buzzing around industries and businesses alike with an intense ferocity, making its presence known as the subject of countless meetings, emails, publications, strategies and analyses around the globe. The concept itself has been personified- now resembling a valuable direct link from your consumer and market to your business itself. Big