As we describe on our About Us page, the PAR Pineapple is a symbol of universal hospitality, derived from the days when people would serve pineapple for dessert to make their guests feel welcome. At PAR, we focus on the people who build our business, including restaurant operators and those belonging to our growing list of integration partners, which each have their own teams of people dedicated to collaboration, innovation and security to create unforgettable guest experiences.
Through these mutual values, PAR’s Brink POS software is building its integration ecosystem to shape the guest experience of the future and make a positive, lasting impact on the restaurant industry.
One of the most important aspects of our Brink point of sale software is that it “plays well with others.” This is more than just a slogan; it lays the groundwork for every partnership we develop. No single business has all the answers, which is why Brink’s open API allows for companies to integrate their own world-class software with ours to help restaurant operators succeed.
Today, we announced the addition of March Networks and Spendgo to Brink’s integration ecosystem. March Networks improves the performance and profitability of Brink customers through its IP video surveillance and business intelligence solutions, reducing incident investigation times by up to 90%. Spendgo helps Brink customers improve their loyalty programs by connecting them with a large, responsive userbase that redeems rewards 92% of the time compared to an industry average of just 40%.
Since Brink POS is an all-in-one point of sale solution, we value flexibility and continuous improvement. Our integration partners allow us to provide a comprehensive set of solutions for enterprise customers and independent restaurant owners alike – showing our mutual commitment to developing technologies that improve the guest experience regardless of where, or how, people choose to have a meal.
As we covered in our post on the power of APIs, back office software like Decision Logic gives Brink customers greater insight into their labor scheduling and inventory reporting, allowing them to make better hiring and purchasing decisions so they can compete in a rapidly changing world.
PAR recently announced the purchase of Restaurant Magic, a back office solutions provider and Brink integration partner, to give operators of quick service and full service restaurants more control over their data so they can innovate faster. With Restaurant Magic’s Data Central software, Brink customers can prevent over-portioning and theft by tracking inventory levels for each ingredient in real-time and improve their recipes to adapt to changing tastes and rising food costs.
Given the scale and magnitude of data breaches, today’s restaurant operators recognize the importance of protecting consumers. Verifone, a provider of payment acceptance devices, allows Brink customers and other restaurants to report security incidents by filling out a form on its website. In this sense, partners like Verifone are aligned with a common goal we all share in the restaurant industry: To make the dining experience safer for guests while using technology to its full potential. Elavon, another Brink partner, shows its commitment to security by giving restaurant operators PCI compliant encryption solutions like EMV chip card acceptance to reduce counterfeit fraud by 75%, which compliments PAR’s own fraud detection and security monitoring efforts.
While this is far from an exhaustive list of the values we share with our integration partners and customers, PAR’s commitment to collaboration, innovation and security helps restaurant operators delight their guests using a wide range of solutions.