You only get one chance to make a good impression, and as we all know, first impressions are the most important!
Attracting customers to your restaurant can be easier than you think. When your customers step into your restaurant for the first time or the fiftieth, make sure you leave a lasting imprint.
There are a multitude of factors to consider when re-designing or building your establishment. Codes, plumbing, bathrooms, entries and exits, electrical, etc. all must be factored into your decision-making process, making your restaurant inviting, modern and efficient.
Below are 5 ideas on how to recreate your eatery without much thought, money and time, and new customers will be waiting in line in no time!
- Ditch the linens on your tables. A current, modern and popular look is wood. Whether it is stained, distressed, or painted – exposed wood for table tops are the way to go. This not only benefits cost savings to you with vendor fee’s and laundering, it makes your restaurant much greener and helps save the planet…we hope!
- Redo your menu! Even though you might not think of a menu as a piece of décor, it is! They are usually visible when walking into a restaurant and something everyone must look at. Consider changing up the font on the menu, rearranging meal choices or adding a contest/incentive on the bottom. “Take a picture of your meal and use our hashtag to receive a discount on your next purchase.” This will not only engage customers but create free advertising too!
- Add plants. Unfortunately, we don’t mean real ones in this case. With artificial plants you don’t have to worry about allergies, strange smells, watering daily, etc. Find some unique plants for not only the tables, but entry ways, bathrooms and in empty corners. Plants bring in a sense of welcome, calmness and add a little color.
- Curb appeal is huge in today’s market. With so many options to chose from when it comes to food, you must remember people want more. They want an experience. They want comfort. They want something different. What is the first thing they are going to see when they pull up? Do you have enough parking? Enough lighting surrounding your building? Perhaps add some music outdoors. Landscaping, well painted parking lines, clean windows, etc. all help in setting the tone for what they can expect inside.
- Remember your staff is part of your décor. What they wear will set an example of the type of restaurant feeling you are aiming to achieve. Think outside the box here. Sometimes going casual is more welcoming then the fancy white button-down shirts. Having a uniform that can also be purchased by your patrons makes for another source of income and more marketing. Having your staff dress in bright colors, personalized name shirts, jeans and sneakers not only allows your staff to express themselves through clothing, but also creates a level of uniformity and a welcoming approach.
We hope this article excites you and helps you make small changes to your already awesome establishment!
With a whole new year ahead of us, these fun and easy tips are ways to get your whole staff involved and maybe even do some DIY projects for a team building.